Precision Marketing & Data Strategist

Reports to: Director, Product Innovation & Strategy

Years Experience: 3-5 years

Department: Data Solutions & Analytics

Location: Virtual First

What is Virtual First? At BPD we believe in the balance of the digital and the physical. Our virtual first approach means that we lean into the digital connections - Slack, Zoom, e-mail - as the primary means for getting the job done. It also means that we understand the importance of in-person connection for moments of celebration, collaboration, and education in our physical offices locations in Boca Raton and Nashville. The right balance of digital and physical will vary by role.

The Position:

BPD is looking for a Marketing Strategist to join our growing Data Solutions & Analytics team. The role will take a lead role in the development of marketing strategies against audience-based digital campaign executions. They are responsible for delivering best-in-class, volume-driving integrated campaigns that are equally effective and efficient. A major expectation of the Precision Marketing & Data Strategist is that they will collaborate with all internal teams and provide WOW client experiences.

The Responsibilities:

Includes, but not limited to the following:

• Apply a deep understanding of healthcare consumer marketing to develop data-driven strategies that result in patient acquisition and retention.
• Represent consumer experience by identifying, understanding and executing on the consumers’ needs in relation to each client’s business/campaign objective.
• Participate in the development of project scope including strategic budget allocation, identification of short- and long-term goals, deliverables recommendation and discovery/research requirements.
• Responsible for the interpretation of information gathered through a number of first- and third-party sources with the help of intuitive and logical thinking. Includes conducting phone or in-person stakeholder interviews as part of the Discovery Process.
• Develop, write and pitch strategies including service-line-specific strategy, insights application, messaging strategy, media strategy (high-level investment allocation outline based on goals, market nuances, etc.) and creative inspiration to be used as a foundation to acquire and/or retain customers.
• Write media briefs including objectives and strategies for campaigns. Collaborate with the media team to identify appropriate media channel mix and flighting.
• Develop messaging POVs and matrixes for creative briefs and work collaboratively with creative team to bring overall strategy to life.
• Develop production strategy for applicable campaigns - Understand the end goal to outline an overall production plan (does not include logistics) to get everything that is needed produced as efficiently as possible.
• Become the “keeper of the brand(s)” for which you are assigned by both ensuring brand strategy is carried through all executions across all projects and by pushing ongoing campaign innovation.
• Responsible for measurement of impact, effectiveness and attribution of campaigns using quantitative and qualitative metrics. Develop recommendations for transformations and optimizations for each area of a campaign based on performance.
• Distill analytics, data insights and next steps into a compelling client-facing story on a monthly basis through visualized dashboards.
• Present detailed performance reports that provide actionable insights to both clients and internal stakeholders
• Recognize and create consultative sales opportunities that are impactful for clients wherever possible.
• Build a good rapport with the media, creative, and account management departments.
• Follow trends in healthcare and advertising and apply to client work/socialize within the agency.

The Essentials:

• 3-5 years of marketing experience, ideally in an agency or healthcare organization.
• Exceptional interpersonal skills and ability to create great working relationships at all levels of the agency and with clients.
• Understanding of analytics and attribution working within a BI platform.
• Solid understanding of digital media channels including but not limited to display, video, search, and social media.
• Excellent verbal, written, and presentation skills with a sense of creativity.
• Very high attention to detail and ability to synthesize large amounts of data into actionable information.
• Problem-solving disposition with an “out of the box” solution-oriented mindset.
• Experience working with a Customer Relationship Management (CRM) platform is a plus.
• Ability to contribute individually and participate in cross-functional teams with a positive attitude.
• Ability to thrive in a fast-paced, dynamic environment with multiple stakeholders and competing deadlines.
• Experience in building and maintaining strong client relationships.
• Knowledge of healthcare consumer behavior and marketing trends.
• Familiarity with HIPPA compliance and data privacy regulations.

The Vision:

BPD is a marketing services firm that delivers the future to healthcare’s leading brands. We provide fully integrated solutions – branding, marketing, communications and business consulting – which are technology-enabled, AI-infused, and supported by our proprietary data platform. All to ignite greatness in our clients and bring better health

to more people. Our clients range from the largest health systems to prestigious academic medical centers to leading healthcare innovators. For more information on BPD, visit www.bpdhealthcare.com.

Unified BPD unites our diverse backgrounds and perspectives into a stronger collective—one that fosters a more inclusive, impactful future for our people, our clients, and healthcare as a whole. Guided by ongoing reflection and learning, we respect every race, ethnicity, gender expression, sexual identity, ability, and life experience.

As BPDerrrs, we:

• Celebrate and value what makes each of us unique;
• Unite around our shared purpose to ignite greatness in those we serve and, by extension, help them improve the health to the communities they serve;
• Lead through inclusive work that authentically connects with all consumers and champions health equity for all
• Lean into honest dialogue, acknowledging that building a diverse workforce, fostering belonging, and creating the best, most inclusive work for our clients and their communities is an ongoing journey.

This commitment ignites our organization’s greatness and grounds the brilliant work we do for our clients and communities.

BPD is proud to be an Equal Opportunity employer. BPD recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status, or citizenship status.