What are the responsibilities and job description for the Product Manager - Electric Products position at Bradford White?
Laars Heating Systems is seeking a Product Manager - Electric Products . This role is responsible for the management of various product segments within the Laars electric product portfolio. The Product Manager - Electric Products will understand the competitive space and associated customer needs and generate cohesive product strategies and roadmaps to grow the business. The Product Manager will work closely with engineering, sales, marketing, and operations to create feasible business plans and ensure that differentiated products are brought to market. This includes management of the product lifecycle, gathering of customer requirements, and working with sales and marketing to launch new products.
Duties and Responsibilities :
- Product Segmentation Management of Laars Electric Product Portfolio - Strategic planning through daily maintenance
- Conduct market research to understand customer requirements and trends in the North American market
- Understand competition through marketing analysis of competitive products (including features, pricing, and position)
- Monitor and model key financial aspects and competitive positions of the portfolio and recommend product and pricing actions to grow revenue and profitability of the portfolio
- Marketing liaison to New Product Development (NPD) team
- Product Marketing Specification creation in coordination with engineering, sales, and operations
- Product literature technical content review (Specifications, submittals, manuals, etc.)
- Product Information Management (PIM), per assigned product line
- Remain up to date on regulatory activities and safety requirements, at the national, state, and local levels
- Assist in product launch planning and deployment
- Assist in training support for new product release
- Other duties as needed
Skills :
Education and Experience Required :
