What are the responsibilities and job description for the Channel Manager position at BRADY WORLDWIDE INC?
The Channel Manager is primarily tasked with driving sales and profitability growth through assigned distribution partners. This role manages complex Brady partner relationships at the corporate level. As the primary owner for the assigned accounts, this individual will work closely with Global Product Management, Marketing, and Sales teams to deploy strategic initiatives that result in the greatest financial results. In this capacity, the Channel Manager monitors and manages sales policies, rebate and pricing initiatives, and ensures consistent brand experience across managed channels, including digital, in-store, and in-person end-user experiences. Success in the role is measured as improving channel margins; expanding the quality and effectiveness of our channel relationships, including driving data-sharing initiatives; and supporting our end-users and sales teams by establishing trusted partnerships and supporting digital (e-commerce), field, and inside sales purchasing options through distribution.
Requirements:- Attain sales and profitability goals with key/assigned channel partners.
- Develop and implement strategic initiatives with assigned accounts.
- Establish productive, professional relationships at all levels within assigned distributor partner accounts.
- Lead joint planning process to establish mutual operational performance objectives, marketing plans, and financial targets with assigned partners.
- Establish oneself as an expert on the structure, behaviors, and key contacts within identified accounts.
- Ensure partner compliance with Brady pricing, sales, and marketing expectations and agreements.
- Effectively negotiate complex contract and program agreements.
- Understand the competitive landscape and how Brady can exploit opportunities.
- Advanced analytical approach that uses data to make more effective decisions.
- Work closely with marketing and product management teams to build, or maintain, a leadership position within assigned partner portfolios.
- Regularly present to sales and general management regarding status of assigned channel accounts
- Identify targeted distribution partners for new product introductions and oversee execution of distributor adoption
