What are the responsibilities and job description for the Social Media Specialist position at Brahmin Leather Works?
About Us
We have been designing luxury handbags for over 40 years. Our croc-embossed Melbourne leather has been a signature feature since our founding in 1982, and is cherished for its one-of-a-kind texture. Each product is thoughtfully engineered for fashion and functionality.
About the Team
Our Marketing team is a dynamic group of fashion enthusiasts who share a passion for handbags and pop culture. We work closely together to create buzz and energy around the Brand and showcase our amazing must-have-style.
The Social Media Specialist will amplify the brand voice and identity on Brahmin-owned social media channels, as well as execute brand content development. They'll collaborate with the Brand Marketing Manager and cross-functionally with Marketing, eCommerce, Creative, and beyond on seasonal product/campaign launches, content curation, and content strategy.
Your Impact
- This individual will collaborate across teams on social content plans, video, and thumb-stopping digital-first content. You will play a key role in sharing and engaging with customers on social platforms, while driving growth.
- You will be comfortable and confident multitasking on several projects at a time, working on tight deadlines and being analytically inclined.
What You'll Own
- Manage Brahmin social media channels day-to-day – content creation, community management, social commerce, and reporting. A big focus will be on growth strategies, platform usage, and new platform engagement.
- Ideate social marketing initiatives and content that drive traffic, engagement, and conversion on Brahmin.com; understanding of which content and approaches work best across channels and why across the customer journey.
- Serve as the lead on community management and social interaction with followers; partner with customer service to escalate issues, as needed.
- Oversee the social presentation of seasonal tent poles (ex: "It-Bag strategy," quarterly email calendar, new arrivals launches) across all social channels, with a special focus on Brahmin.com, organic social channels, LinkedIn.
- Development and management of Brahmin blog for SEO and storytelling.
- Manage day-to-day on meta shops and other social commerce opportunities.
- Perform market research to identify and incorporate key trends, cultural movements, and timely messaging into brand's monthly/yearly content strategy.
- Deliver best-in-class data analysis to measure the effectiveness of organic social across platforms on brand awareness and customer engagement.
What We're Looking For
- Bachelor's degree in marketing, PR, Communication, or related field with 3-5 years of experience.
- Expertise with existing and emerging social media platforms (meta, TikTok, Snapchat, YouTube, LinkedIn, etc.) as well as meta-Shops.
- Expert knowledge of social media metrics; able to analyze and interpret performance results and take action to increase effectiveness of social media campaigns.
- Experience working in Google Analytics (GA4).
- Proficient Microsoft Office Suite.
- Experience creating engaging and convincing digital and social content to elevate the brand and grow engaged social audiences.
- Editorial mindset that seeks to understand what audiences consume and how to create it.
- Consumer goods experience required and Luxury Retail experience.
- Pop culture, fashion, and trend obsessed.
