What are the responsibilities and job description for the Marketing Executive (Buy-Side) position at Braintrust?
Job Description
We are seeking a Marketing Executive to help develop and execute marketing strategies that drive sales growth within the asset management and hedge fund segments in the US and Canadian markets.
This role requires a blend of strategy and execution, focusing on lead generation, content marketing, and campaign management. The ideal candidate will be proactive, creative, and capable of managing marketing efforts with minimal vendor support.
We are seeking a Marketing Executive to help develop and execute marketing strategies that drive sales growth within the asset management and hedge fund segments in the US and Canadian markets.
This role requires a blend of strategy and execution, focusing on lead generation, content marketing, and campaign management. The ideal candidate will be proactive, creative, and capable of managing marketing efforts with minimal vendor support.
- To Note: This role requires to be onsite in our HQ office in Great Neck, New York 4-days per week*
- Develop and execute marketing strategies targeting buy-side financial institutions.
- Plan and implement lead generation initiatives and creative client engagement campaigns.
- Collaborate with regional sales, product, and marketing teams to ensure seamless execution.
- Manage and track digital marketing campaigns, including social media, content marketing, and digital advertising.
- Create traditional and digital marketing collateral to support business objectives.
- Work independently in a fast-paced environment, prioritizing tasks effectively.
- Track campaign performance metrics and manage marketing budgets.
- Adapt marketing strategies to changing business needs with an entrepreneurial mindset.
- Travel as needed to support marketing activities.
- 3 years of marketing experience in a financial technology firm (preferred) or financial institution.
- Proven ability to contribute to marketing plans and execute campaigns effectively.
- Strong experience in lead generation and customer engagement.
- Ability to work across multiple marketing channels (social media, content, digital marketing).
- Strong collaboration skills with sales, product, and marketing teams.
- Hands-on execution ability without heavy reliance on vendors.
- Experience managing digital campaigns, metrics tracking, and budgets.
- Strong multi-tasking and prioritization skills in a fast-paced environment.
- Ability to work within direct and dotted-line reporting structures.
- Excellent written and verbal communication skills.
- Willingness to travel as needed.
