What are the responsibilities and job description for the Digital Advertising Specialist position at Brand House?
Brand House Marketing, a dynamic and results-oriented marketing firm headquartered between Baraboo and Wisconsin Dells, Wisconsin, is seeking a highly motivated and experienced Digital Advertising Specialist to join our growing team. We partner with small to mid-size businesses, providing sustainable marketing strategies with modern techniques. At Brand House, we are committed to delivering exceptional value to our clients by blending a client-focused approach with integrity, drive, innovation, and collaborative spirit.
About Brand House Marketing :
We believe in a foundation of common-sense marketing and sound business fundamentals. Our team comprises experienced professionals with diverse backgrounds in marketing, business, and design, enabling us to function as a true extension of our clients' organizations. We are dedicated to providing effective, data-driven marketing solutions that achieve measurable results in growth, visibility, engagement, and brand building.
About the Role :
The Digital Advertising Specialist will be responsible for the strategic development, execution, and optimization of digital advertising campaigns for a diverse portfolio of clients. This role demands a deep understanding of digital advertising platforms, data analytics, and brand stewardship.
Core Responsibilities :
- Develop and implement digital advertising strategies aligned with client objectives and target audiences.
- Manage and optimize digital ad campaigns across various platforms (e.g., Google Ads, social media platforms, etc.), maximizing ROI, tracking conversions, and achieving key performance indicators (KPIs).
- Proficient in Office 365 (specifically Word, Outlook, and Excel)
- Conduct in-depth keyword research, audience segmentation, compelling ad copywriting, and design display graphics and videos.
- Monitor campaign performance, budgets, analyze data, and provide regular, insightful reports to clients, including actionable recommendations.
- Manage and maintain client digital brand presence, ensuring consistency and brand integrity across all online platforms.
- Collaborate effectively with the marketing team to integrate digital advertising efforts with broader marketing strategies.
- Maintain a thorough understanding of current trends, emerging technologies, and best practices in digital advertising.
- Proactively identify opportunities to enhance campaign performance, improve client satisfaction, and drive business growth.
Qualifications :
