What are the responsibilities and job description for the Media Analyst Job at Brand Networks in Rochester position at Brand Networks?

Job Type

Full-time

Description

Company Overview :

Since 2006, BN (an Augeo company since our acquisition in 2023) has been a leader in social media tech innovation and media excellence. BN's mission has been to provide cutting-edge social advertising solutions that allow brands to maximize their brand voice on social media and drive meaningful results to their bottom line with our suite of tools :

BN Influencer , enables brands to transform their employees and fans into influencers to create authentic social content on the brand's behalf, all while abiding by brand safety standards.
BN Ads , is our in-house media agency that has worked with Fortune 500 clients for over 10 years.
BN Innovate , our tech innovation hub, partners with social platforms and brands, including American Express, Meta, TikTok, X, Snapchat, and Pinterest, and create technologies that sit on top of their ad buying platforms and solve business objectives with our tech expertise.

BN, an Augeo company, has offices in Rochester, NYC, Boston, Bentonville, Hyderabad, and Sydney in addition to Augeo's offices across the country.

The Position :

The role of the Media Analyst is to flawlessly build, analyze and support paid social media campaigns for a variety of clients. The Media Analyst will have a keen understanding of social and digital media and experience leveraging various ad types and objectives to drive results.

Primary owner of campaign trafficking, optimization, troubleshooting, and reporting for specified brands or lines of business across across various social media channels including Meta, X, Pinterest, Snapchat, TikTok, LinkedIn, Reddit, YouTube / Google Demand Gen.

Provide consistent optimization of campaigns to exceed client expectations and KPIs

Recommending, implementing, and reporting optimization recommendations for performance improvement to advertiser or agency

Communicating and collaborating with internal teams regarding campaign delivery data pertinent to the client and business goals

Monitoring daily campaign pacing and performance to exceed client KPIs and expectations

Ensure proper internal tools are utilized for lifecycle of campaign from flawless launch through timely billing

Brainstorming and implementing new ways to improve advertising and engagement on Facebook, Twitter, Instagram, LinkedIn, Pinterest, Snapchat and TikTok for clients

Managing internal and external communication during all phases of an active campaigns lifecycle

Actualize and claim spend on a monthly basis and work with the finance team on delivering invoices when needed

Requirements

Bachelor's degree in Marketing, Advertising, Communications or equivalent field of study

2-4 years of direct digital or social media experience required; experience working in a media planning or buying position at an advertising or media agency preferred

Intermediate Excel skills : comfort with pivot tables is a MUST

Experience in working with large datasets and performing quantitative analysis

Demonstrated critical thinking ability

Proven ability to manage multiple projects at a time while paying strict attention to detail

Self-starter who is comfortable with an ever-changing environment

Energetic, driven to succeed, team player

Why Join BN?

Impactful Work : Be part of a team that shapes the future of creator marketing for some of the world's most respected brands.

Innovative Environment : Work with cutting-edge technology and creative solutions in an environment that fosters risk-taking and innovation.

Career Growth : BN supports your professional growth and provides opportunities to advance within a rapidly evolving industry.

Ready to join us on this exciting journey? Apply today and become part of a team that's transforming brand engagement through paid social media.

Pay Rate :

65,000-$70,000 base salary

Base salary is determined by several factors including but not limited to education, experience, skills, and geography. These factors are considered when making an offer of employment. If you are interested in this position and salary range, we'd ask that you apply.

Salary : $65,000 - $70,000

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