Paid Media Analyst

Job Overview
As a Paid Media Analyst, you will play a crucial role in implementing, optimizing, and analyzing paid advertising campaigns to drive brand awareness, traffic, and conversions. You will be responsible for managing various paid channels, such as Google Ads, Facebook Ads, LinkedIn Ads, and other platforms, to achieve business goals. The ideal candidate will have a strong analytical mindset, excellent communication skills, and a proven track record of successful paid media campaigns.

Responsibilities:

Campaign Execution:

• Create, launch, and manage paid advertising campaigns across platforms like Google Ads, Facebook Ads, LinkedIn Ads, and others.
• Implement A/B testing to optimize ad performance.
• Monitor and adjust bids, budgets, and targeting to maximize ROI.

Data Analysis and Reporting:

• Analyze campaign performance using various analytics tools.
• Provide regular, detailed reports on key metrics, insights, and actionable recommendations.
• Identify trends and opportunities for improvement, implement strategies accordingly.
• Provide learnings and guidance on ad creatives and copy to the creative team.

Audience Targeting:

• Utilize audience segmentation and targeting strategies to reach specific customer segments with tailored messaging.
• Continuously refine and expand audience targeting based on performance data and market trends.

Budget Management:

• Manage advertising budgets effectively, ensuring efficient allocation and optimization.
• Monitor and control costs to achieve maximum ROI.

Collaboration and Communication:

• Work closely with cross-functional teams, including marketing, creative, and analytics, to align paid media strategies with overall marketing objectives.
• Stay informed about industry trends and best practices.

Requirements:

• Bachelor’s degree in Marketing, Advertising, Business, or a related field.
• Proven experience as a Paid Media Analyst or similar role.
• In-depth knowledge of various paid advertising platforms and tools.
• Strong analytical skills and ability to interpret data to drive decision-making.
• Excellent written and verbal communication skills.
• Detail-oriented with the ability to manage multiple campaigns simultaneously.
• Creative thinking and problem-solving skills.

Preferred Skills:

• Certifications in relevant platforms (e.g., Google Ads, Facebook Blueprint).
• Familiarity with email and other digital marketing channels.
• Experience with e-commerce and lead generation campaigns.

Job Type: Full-time

Pay: $60,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Parental leave
• Vision insurance

Schedule:

• Day shift
• Monday to Friday
• No weekends

Work Location: In person

Salary : $60,000