What are the responsibilities and job description for the Sr. Product Line Manager - Suspended Access position at BrandSafway?
At BrandSafway, we know our employees are our greatest asset, which is why we give them the tools, training, and resources to be successful. Come join our growing team! We are looking for a Sr. Product Line Manager – Suspended Access Solutions (Construction).
The Senior Product Line Manager is the “CEO of their products,” leading the vision and lifecycle within their Product Line for sustainable, profitable growth, striving for leadership in their markets. Prioritizing customers’ and product requirements, defining the product vision, analyzing target markets (market segmentations), and collaborating closely with cross-functional teams such as sales, production / manufacturing and marketing to ensure that the product aligns with the company’s overarching strategy and objectives. You will directly manage 1 product engineer.
Key Responsibilities :
- Work closely with customers, suppliers, engineers, manufacturers, marketers, salesman, training, and channel partners.
- Define the product line (and product’s within) vision, manage the offering as a portfolio of new concepts, new products, steady state core products (with improvement plans where applicable), and retirements.
- Collaborate closely with your Product Line peers and cross-functional teams to ensure the products align with the company’s overall strategy and objectives.
- Develop and maintain a knowledge base of Product Line as well as competitive products in identified market segment to support Sales Teams.
- Train the Sales Teams on existing and new products to deliver the product / service message - features, benefits, applications, and positioning.
- Develop product and application presentations customized for customers as requested by the Sales Teams.
- Participate in account planning and strategic selling activities in partnership with the Sales Teams to secure technical approval and / or acceptance of the products.
- Develop, implement, and measure ROI of incentive programs.
- Develop and initiate the marketing deliverables needed to drive product line demand to meet revenue and margin goals.
- Work with MARCOM team to develop : product branding, social campaigns, & marketing collateral including presentation material, videos, product brochures and solution documents.
- Monitor and train on competing products and perform feature / functionality reviews.
- Work with partners and suppliers to understand new product initiatives and suggest new features applicable to the intended market.
- Identify and develop your product line roadmap, new product development, Continuous Product Improvements and retirements.
- Develop MRS (Marketing Requirement Specification) and champion throughout the cross-functional NPD (New Product Development) process.
- Determine market price levels and prepare winning pricing strategies. Responsible for pricing analysis and price list proposals.
- Track the progress of the product line within the assigned segment, including profit and loss.
Qualifications :
About Us :
A leading provider of access, specialized services to the global industrial, commercial and infrastructure markets, BrandSafway delivers access and scaffolding systems, forming and shoring, industrial services and related solutions to more than 30,000 customers worldwide. With over 40,000 employees and operations in more than 27 countries, we deliver more value by helping customers improve productivity and safety on every jobsite.
BrandSafway, including its subsidiaries, is an equal opportunity employer and does not discriminate on the basis of race, creed, color, national origin, religion, gender, marital status, sexual orientation, age, disability, special disabled or Vietnam or other era veteran status.
BrandSafway offers a competitive benefits package that includes medical, dental, vision, life and disability insurance along with a generous 401k plan. Salary range for this position is $140,000.00 - $180,000.00 annually . This range represents the anticipated low and high end of the salary for this position.
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Salary : $140,000 - $180,000
