Business Development Representative (Software)

Role Overview:

We’re seeking a proactive Lead Generation Specialist to fuel our software development agency’s growth by identifying, contacting, and qualifying potential clients across multiple channels. You’ll be responsible for building a consistent pipeline of qualified leads, collaborating closely with sales and marketing to align messaging, and ensuring a smooth handoff of potential opportunities.

Key Responsibilities:

1. Prospecting & Cold Outreach

• Research target markets and ideal client profiles
• Conduct personalized outreach via email, phone, and LinkedIn.

2. Social Media and LinkedIn Engagement

• Utilize LinkedIn Sales Navigator and similar tools to find and engage prospects
• Participate in relevant groups, post content, and foster relationships

3. Inbound Lead Qualification

• Work closely with marketing to quickly respond to inbound leads from website inquiries, content downloads, webinars, etc
• Qualify leads based on budget, timeline, and alignment with our services

4. Referrals and Partnerships

• Cultivate relationships with existing clients and partners to generate warm referrals
• Seek out complementary service providers (e.g., design agencies, SaaS vendors) for co-marketing opportunities

5. Networking and Events

• Attend virtual and in-person conferences, trade shows, and meetups
• Engage new contacts, follow up promptly, and track in CRM

6. Freelance Platforms and RFPs

• Monitor specialized platforms (Upwork, Clutch, etc.) and respond to relevant postings
• Bid on projects that align with our agency’s expertise

7. CRM Management and Reporting

• Update lead statuses, maintain accurate records, and measure outreach effectiveness
• Provide regular progress reports and pipeline updates to sales leadership

Qualifications:

• Experience: 3 years in lead generation, sales development, or business development. Having worked in a software company or software development agency is required
• Sales & Marketing Tools: Proficiency with LinkedIn Sales Navigator would be ideal
• Technical Familiarity: Comfort discussing software development basics (Agile, Scrum) and conveying value propositions to non-technical audiences
• Communication Skills: Strong written and verbal abilities; adept at crafting personalized outreach and quickly building rapport
• Results-Oriented: Proven track record of meeting or exceeding lead-gen targets, coupled with strong follow-through and organizational skills
• Self-Starter & Team Player: Ability to operate autonomously with minimal oversight while collaborating with cross-functional teams (sales, marketing, technical leads)

Job Type: Full-time

Pay: $45,000.00 - $50,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Shift:

• Morning shift

Supplemental Pay:

• Bonus opportunities
• Commission pay

Application Question(s):

• How many years of Business Development do you have in the software industry?

Ability to Commute:

• Farmington, MI 48331 (Required)

Work Location: In person

Salary : $45,000 - $50,000