What are the responsibilities and job description for the Marketing Manager - Customer Engagement position at Bravotv?
We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.
Making sure you fit the guidelines as an applicant for this role is essential, please read the below carefully.
As a company uniquely positioned to educate, entertain, and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity, and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests, and the communities in which we live. We strive to foster a diverse, equitable, and inclusive culture where our employees feel supported, embraced, and heard. Together, we'll continue to create and deliver content that reflects the current and ever-changing face of the world.
Job Description
We are seeking a Marketing Manager to grow and nurture businesses & organizations leveraging SportsEngine technology. We’re looking for a B2B marketer who is able to develop marketing campaigns & Go-To-Market initiatives to ensure SportsEngine’s continued success. This individual will lead the overall retention & upsell strategy for our portfolio of B2B products and customer bases. The role has direct responsibility for implementing behaviorally-triggered customer communications, designing and implementing a customer upsell, cross sell, and retention strategies to support sales and account management.
Job Duties
- Develop retention, cross-sell, and upsell marketing strategies and plans to meet business objectives and maximize revenue across our portfolio of software platforms.
- Own the customer journey and optimization driving adoption of ancillary services and customer enablement.
- Develop testing matrices and methodologies, optimization efforts, and campaign analysis.
- Serve as a connector and trusted partner between Sales, Account Management, Customer Success, Channel Partners, Creative and Marketing, working closely with business leaders to translate business objectives into impactful marketing strategies and plans to retain customers and expand usage.
- Manage and prioritize multiple initiatives and efforts in accordance with business and customer impact.
- Work closely with product marketing to ensure key messages, value proposition, and competitive advantages are consistently & clearly communicated to customers.
- Leverage customer insights, competitive intelligence and data analytics to translate business goals into marketing strategies.
- Partner closely across the marketing organization to bring brand strategies and plans to life through thoughtful planning.
- Continually monitor the strategic planning process and identify efficiencies, opportunities to optimize, leverage best practices.
- Other duties as assigned.
Qualifications
Basic Qualifications
Additional Requirements
Hybrid : This position has been designated as hybrid, generally contributing from the Minneapolis office a minimum of three days per week .
Additional Information
As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and / or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to AccessibilitySupport@nbcuni.com.
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