What are the responsibilities and job description for the Email Campaign Coordinator position at BRCG?
About the Job:
Join our team at BRCG as an Email Marketing Coordinator! We're seeking a motivated individual to spearhead email marketing campaigns for our diverse portfolio of clients. This role will play a crucial part in driving engagement and maximizing the impact of our clients' email marketing efforts.
Responsibilities:
- Coordinate, create, test, and deploy various email campaigns and programs.
- Manage the Email Marketing Calendar for all scheduled deployments.
- Collaborate closely with the Creative department to develop marketing content and assets for email messages.
- Assist with audience segmentation, email customization, and campaign measurement.
- Optimize A/B and multivariate tests to enhance campaign performance.
- Interpret and report on campaign results, utilizing data to inform decisions and identify areas for improvement.
- Collaborate with cross-functional teams such as marketing, merchandising, content, design, and product to develop compelling email content and creative assets.
- Stay abreast of email marketing best practices and industry trends, bringing fresh ideas to the team for ongoing enhancement and optimization.
Qualifications:
- Bachelor’s degree in Marketing or related field preferred.
- Some experience with email marketing, lead nurturing, marketing automation, or marketing analytics preferred.
- Basic knowledge of email marketing best practices, CAN-SPAM compliance, and email deliverability.
- Proficiency in HTML/CSS for basic email template customization is a plus.
- Excellent written communication and copywriting skills.
- Strong attention to detail with exceptional organizational and project management abilities.
About Us:
BRCG (Blue Ridge Consulting Group) is a growth marketing agency specializing in CRM solutions. We assist clients across various industries in optimizing CRM strategies, including email, push notifications, and SMS, to enhance conversions, user engagement, retention, and re-engagement. Our clientele spans ecommerce, gaming, fintech, social products, and more. At BRCG, we pride ourselves on delivering exceptional service and driving tangible results for our diverse range of clients. As a member of our team, you'll have the opportunity to work in a collaborative and supportive environment, with ample opportunities for growth and advancement.