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BreakThrough Physical Therapy is hiring: Marketing Liaison in Waxhaw

BreakThrough Physical Therapy
Waxhaw, NC Full Time
POSTED ON 1/16/2025
AVAILABLE BEFORE 4/10/2025

Overview

BreakThrough Physical Therapy , a member of the Confluent Health family of physical therapy and occupational therapy companies.

We are looking for a PART TIME Marketing Physician Liasion to join our team!

At BTPT, you'll find a vibrant culture because we want our employees to love coming to work and doing what they love - helping our patients get back to their everyday lives. The role of the Physician Liaison involves cultivating and nurturing strong customer relationships,with a primary focus on physicians and the community. Engagement with employers and payers may be required. Working closely with the Marketing Director and Clinic Directors, the Physician Liaison plays a critical role in implementing strategic marketing initiatives acrossthe organization. Their primary responsibility isto drive physician field marketing and develop strong relationships with referral sources.

  • PART-TIME
  • Salary Rate : $22-$25 / Hour
  • Waxhaw NC Area, Travel required for assigned territory

Responsibilities

Physician Marketing and Relations

  • Develop and maintain relationships with targeted physicians and other clinical referralsources.
  • Complete eight (8) direct physician contacts per day / 16-20 per week.
  • Provide opportunities for physical therapists to interact with customers.
  • Communicate effectively with referring providers and their office staff.
  • Participate in monthly marketing meetings.
  • Maintain the strictest confidentiality; adhere to all HIPAA guidelines / regulations.
  • Coordinate with various staff to ensure customer requests are handled appropriately and
  • promptly.

  • Generate a consistent routing schedule to meet the needs of both internal and external
  • customers.

  • Maintain ongoing physician referral information and relationship / sales activity in Salesforce.
  • Perform other work-related duties as assigned.
  • Community Engagement and Brand Awareness

  • Work closely with the Clinic Directors in planning and organizing community special events.
  • Develop local community relationships through advertising, sponsorships, and partnerships.
  • Coordinating collateral materials, ordering and keeping assigned clinics stocked with materials.
  • Assist in the preservation of the corporate identity.
  • Planning and Training

  • Create / collaborate on a quarterly marketing plan outlining budget, collaterals, relationship
  • development, community image, and amaZing service.

  • Provide regular updates on company-wide marketing activity and track demographic data to
  • support marketing initiatives.

  • Provide marketing training for Clinic Directors and designated clinical staff.
  • Maintain an updated database of referral sources in Salesforce
  • Qualifications

    Education

    Bachelor's degree in business, marketing, or clinical with sales / marketing experience.

    Experience

    Two years of experience in medical / healthcare sales.

    Personal Automobile

  • Must have a personal vehicle to perform job duties.
  • Must possess a valid driver's license.
  • Skills & Knowledge

    An individual should demonstrate the following competencies to perform the duties and responsibilities

    of this position successfully :

  • Problem-solving : Use sound judgment to exercise problem analysis and resolution
  • Planning and Organization : The capability to plan effective routing to meet customers'
  • needs and keep top-of-mind awareness.

  • Communication / Presentation : Strong networking and interpersonal skills in relating and
  • presenting to different audiences.

  • Strong customer support orientation for both internal and external customers.
  • Must be self-motivated and driven to succeed. Excellent at relationship building and follow
  • through. An outgoing personality is a must.

  • Previous experience with healthcare sales is a must. Current relationships with the primary
  • care community are a plus.

  • Excellent multi-tasker in a fast-paced event management environment and self-motivated.
  • Up to date on current trends in physician relationships and referral development.
  • Excellent interpersonal and communication skills, including writing, proofreading, and public
  • speaking.

  • Excellent organization skills and experience with events
  • Proven ability to collaborate with constituencies and manage tasks to meet deadlines.
  • AmaZing! Customer service ethic and high expectations for quality.
  • Proficient in using the Web and the latest versions of Google Apps, Microsoft Word, Excel,
  • and PowerPoint.

    Salary : $22 - $25

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