What are the responsibilities and job description for the Product Owner, Digital First - Organic Growth Marketing position at Breezeline?
Our culture lifts you up—there is no ego in the way. Our common purpose? We all want to win for our customers. We aim to always be evolving, dynamic, and ambitious. We believe in the power of genuine connections. Each employee is a part of what makes us unique on the market: agile and dedicated.
Time Type
Regular
Job Description
About Our Company
Breezeline is a dynamic, innovative company providing the very best Internet, TV, and Voice service to the US markets we serve. We are ‘Above And Beyonders’, who consistently strive to surprise and delight our customers by doing the unexpected. We continually look for new and better ways to enrich our customers’ lives through connected and memorable experiences.
As the eighth-largest cable operator in the United States, Breezeline reaches more than 1.7 million homes and businesses in 13 states with Internet, TV, Voice and fiber services. Headquartered in Quincy, MA, Breezeline is a subsidiary of Cogeco Communications Inc. (TSX:CCA).
Why Work At Breezeline?
As one of the country’s fast-growing Internet service providers, Breezeline offers our colleagues a vibrant workplace culture and excellent career opportunities. As a proudly diverse and inclusive organization, we believe that every person’s unique individuality should be welcomed and celebrated, and their abilities and potential should be honored and recognized. It is a key part of our culture to actively promote opportunities internally to ensure that you are never static in your career with us.
Internal Values – How we act
We’re proud that Breezeline is unlike any other employer in the industry. We work hard, but we never lose sight of the big picture. We understand that our colleagues are looking for more than just a great job – they want an extraordinary life – and at Breezeline, we want to make that a reality.
And Here Is How We Do It.
Fun: We laugh a lot. It makes every day brighter, and if you don’t love what you do, you’re not doing it right.
Job flexibility: We think everything you do matters – at work and home.
Discounted services: We offer our customers some fantastic services, and we think you deserve to enjoy them in your home, too.
Total Rewards: Let’s be honest, everyone wants to make a good salary. We offer attractive total rewards and a great culture to go along with it. We’ve got you and your family covered with one of the best packages in the business.
Career evolution: At Breezeline, you get more than just a job. You get all the tools you need to learn, grow, and achieve your career goals!
Cutting-edge technology: Do you have a passion for technology? Great, we do, too. At Breezeline, you will get the opportunity to manage, influence, play, create, fix, and re-shape the industry.
Job Profile
The Digital Marketing PO will be responsible for driving business growth by leveraging digital channels to attract qualified traffic across multiple touchpoints. This role will focus on optimizing the digital customer experience from landing pages to purchase, ensuring seamless interactions throughout the journey. The manager will oversee the management of the Content Management System (CMS) to ensure all digital assets are optimized for performance and aligned with overall business objectives.
Key responsibilities include scaling audience acquisition, engagement, and retention through non-paid digital strategies. The role will focus on driving sustainable traffic, building brand authority, and fostering customer engagement through lifecycle marketing. The goal is to maximize visibility, enhance conversion rates, and improve customer retention by utilizing effective digital tactics aligned with business growth targets.
Quincy, MA
Company
Breezeline
At Cogeco, we know that different backgrounds, perspectives, and beliefs can bring critical value to our business. The strength of this diversity enhances our ability to imagine, innovate, and grow as a company. So, we are committed to doing everything in our power to create a more diverse and inclusive world of belonging.
By creating a culture where all our colleagues can bring their best selves to work, we’re doing our part to build a more equitable workplace and world. From professional development to personal safety, Cogeco constantly strives to create an environment that welcomes and nurtures all. We make the health and well-being of our colleagues one of our highest priorities, for we know engaged and appreciated employees equate to a better overall experience for our customers.
If you need any accommodations to apply or as part of the recruitment process, please contact us confidentially at inclusion@cogeco.com
Time Type
Regular
Job Description
About Our Company
Breezeline is a dynamic, innovative company providing the very best Internet, TV, and Voice service to the US markets we serve. We are ‘Above And Beyonders’, who consistently strive to surprise and delight our customers by doing the unexpected. We continually look for new and better ways to enrich our customers’ lives through connected and memorable experiences.
As the eighth-largest cable operator in the United States, Breezeline reaches more than 1.7 million homes and businesses in 13 states with Internet, TV, Voice and fiber services. Headquartered in Quincy, MA, Breezeline is a subsidiary of Cogeco Communications Inc. (TSX:CCA).
Why Work At Breezeline?
As one of the country’s fast-growing Internet service providers, Breezeline offers our colleagues a vibrant workplace culture and excellent career opportunities. As a proudly diverse and inclusive organization, we believe that every person’s unique individuality should be welcomed and celebrated, and their abilities and potential should be honored and recognized. It is a key part of our culture to actively promote opportunities internally to ensure that you are never static in your career with us.
Internal Values – How we act
We’re proud that Breezeline is unlike any other employer in the industry. We work hard, but we never lose sight of the big picture. We understand that our colleagues are looking for more than just a great job – they want an extraordinary life – and at Breezeline, we want to make that a reality.
And Here Is How We Do It.
Fun: We laugh a lot. It makes every day brighter, and if you don’t love what you do, you’re not doing it right.
Job flexibility: We think everything you do matters – at work and home.
Discounted services: We offer our customers some fantastic services, and we think you deserve to enjoy them in your home, too.
Total Rewards: Let’s be honest, everyone wants to make a good salary. We offer attractive total rewards and a great culture to go along with it. We’ve got you and your family covered with one of the best packages in the business.
Career evolution: At Breezeline, you get more than just a job. You get all the tools you need to learn, grow, and achieve your career goals!
Cutting-edge technology: Do you have a passion for technology? Great, we do, too. At Breezeline, you will get the opportunity to manage, influence, play, create, fix, and re-shape the industry.
Job Profile
The Digital Marketing PO will be responsible for driving business growth by leveraging digital channels to attract qualified traffic across multiple touchpoints. This role will focus on optimizing the digital customer experience from landing pages to purchase, ensuring seamless interactions throughout the journey. The manager will oversee the management of the Content Management System (CMS) to ensure all digital assets are optimized for performance and aligned with overall business objectives.
Key responsibilities include scaling audience acquisition, engagement, and retention through non-paid digital strategies. The role will focus on driving sustainable traffic, building brand authority, and fostering customer engagement through lifecycle marketing. The goal is to maximize visibility, enhance conversion rates, and improve customer retention by utilizing effective digital tactics aligned with business growth targets.
- Organic growth strategy – Develop and execute a holistic strategy to increase organic traffic, audience engagement and retention across all digital channels
- SEO & Content marketing - Lead technical SEO, on-page and off-page optimization and content strategy to drive sustainable search growth
- Community & social engagement- Oversee organic social media, influencer partnerships and community driven initiatives to enhance brand awareness
- Growth experimentation - Drive a culture of A/B testing and rapid experimentation across content, messaging, UX and audience engagement tactics
- Analytics & insights - define KPIs, analyze performance data and provide actionable insights to continuously refine and scale strategies
- Digital experience - collaborate with UI/UX, web development and content teams to optimize landing pages; ensure optimal and consistent experience by aligning messaging, visuals, and functionality across platforms ; A/B testing to refine journeys
- Gather requirements for redesign for the website experience
- Manage and maintain the CMS to ensure all digital content is up to date, on brand and optimized for performance
- Create, edit and publish content that supports business objectives
- Use CMS tools to implement SEO best practices, including metadata, structured data and content hierarchy.
- In collaboration with the data analytics team set up, manage and maintain tags to track performance and usage behavior
- 5-10 years of experience in organic growth marketing, SEO, content strategy or digital marketing
- Proven success in driving organic audience acquisition and engagement at scale
- Deep expertise in SEO, content marketing, lifecycle marketing and organic social media
- Strong understanding of marketing automation, personalization and audience segmentation
- Experience optimizing content and UX for conversion and retention
- Strong cross-functional collaboration skills
- A passion for innovation, storytelling and customer-centric marketing
- Experience with Storyblock an asset
- Competitive salary
- Medical coverage (including prescription and vision plans)
- Dental coverage
- Life Insurance (1x salary at no cost to employee)
- Long and short-term disability insurance (no cost to employee)
- Voluntary employee, spousal, and child life insurance
- Company recognized Holidays with additional Floating Holidays
- Paid Time Off (PTO) programs
- Comprehensive Flex Work Policy
- 401(k) plan eligibility (company match 50% up to 5% of eligible contributions)
- Participation in the Employee Bonus Plan
- Participation in the Cogeco Stock Purchase Plan
- Complimentary and discounted broadband services (for those in our service area)
- Tuition Reimbursement
- Headspace Membership
- Opportunities for LinkedIn Learning subscriptions for select colleagues
Quincy, MA
Company
Breezeline
At Cogeco, we know that different backgrounds, perspectives, and beliefs can bring critical value to our business. The strength of this diversity enhances our ability to imagine, innovate, and grow as a company. So, we are committed to doing everything in our power to create a more diverse and inclusive world of belonging.
By creating a culture where all our colleagues can bring their best selves to work, we’re doing our part to build a more equitable workplace and world. From professional development to personal safety, Cogeco constantly strives to create an environment that welcomes and nurtures all. We make the health and well-being of our colleagues one of our highest priorities, for we know engaged and appreciated employees equate to a better overall experience for our customers.
If you need any accommodations to apply or as part of the recruitment process, please contact us confidentially at inclusion@cogeco.com
