What are the responsibilities and job description for the Brand Ambassador position at Brewco Marketing Group?
Nature of the position
This position will be involved in the coordination of retail fronts in market under the direction of the Area Manager
Main missions and purposes of the position
A Brand Ambassador is to build the image of our smoke-free brand and to inspire Legal Age Smokers and Nicotine users which discussing the differences and benefits of using a smoke-free alternative. An ambassador will operate in specific breweries, restaurants/bars, night life and local city events network and will be responsible for facilitating legal age smokers and nicotine users, who would otherwise continue to smoke, to convert to a smoke-free alternative by explaining its purpose, matching its benefits to their needs. Overall, Brand Ambassadors act as key contributors to the smoke-free future we’re working towards. The core function of this role is to introduce Legal Age Smokers and Nicotine Users to our smoke-free product following all guidelines as this is a critical step in converting Legal Age Smokers and Nicotine Users by working with them 1:1 providing an exceptional consumer experience.
Complexities of the position
Multi-level communications.
- Manages all aspects of communications across multiple channels.
- Oversees and consolidates information from multiple in- market sites.
- Communicates mission, plans, activities and guidelines to BMG Field Staff.
Position Profile
The Brand Ambassador must know:
- Relevant state, local, and national regulatory and legal guidelines concerning tobacco consumption.
- Company guidelines on the marketing of NCAs to legal-aged consumers.
- Effective communication techniques and appropriate time management principles.
- Understanding of logistical operations.
- Must be able to lift objects of at least fifty (50) pounds.
- Must be able to work at elevated levels of 5 feet or higher using ladders or catwalks
Skills:
- Critical Thinking — uses logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
- Judgment and Decision Making — Considers the relative costs and benefits of potential actions to choose the most appropriate one.
- Coordination — Adjusts actions in relation to others' actions.
- Time Management — Manages one's own time and the time of others.
- Speaking — Talks to others to convey information effectively.
- Persuasion — Persuades others to change their minds or behavior.
- Reading Comprehension — Understands written sentences and paragraphs in work related documents.
- Service Orientation — Actively looks for ways to help people.
- Social Perceptiveness — Is aware of others' reactions and understanding why they react as they do.
- Excellent communication and listening skills.
- A problem-solving attitude.
- Ability to deliver personalized service/communication for each consumer.
- Timely in handling escalations while remaining consumer focused.
Critical Behaviors:
- Understands and anticipates consumers’ needs and expectations.
- Delivers a personalized experience dependent on the consumers’ needs and expectations.
- Consistently follows through on commitments and promises.
- Aims to deliver best-in-class experiences.
- Overcomes obstacles to move forward and helps others to do the same.
- Proactively works to find solutions to problems and challenges the status quo.
- Demonstrates a strong work ethic
- Works independently and as part of a team to manage workload and ensure all tasks are completed.
- Has an open and honest mindset, able to admit mistakes and take responsibility.
- Actively accepts and values feedback, using it to improve their capabilities.
- Seeks and adapts to change and is not afraid of uncertainty.
- Displays confidence and enthusiasm for the product, believing in its importance
- Shares vision of consumer conversion to Smoke Free products and working towards a Smoke Free Future.
- Easily establishes contact with consumers and builds strong relationships and trust quickly.
- Excellent at managing key stakeholders.
- Able to listen effectively and express thoughts clearly and concisely.
- Responds to customer needs with empathy.
- Eagerly gathers and understands new information by showing interest in the opinions and experiences of others, seeks to put the knowledge gained into practice.
- Able to build a work environment of openness and transparency, creating space to deliver.
- Demonstrates curiosity and creative thinking to produce ideas to improve the consumer experience.
- Has a critical mindset, with a proactive viewpoint to find innovative ways to drive success and learn from mistakes.
- Views situations from a big picture perspective and makes optimal decisions for consumers based on various sources of information.
Preferred Education and Experience:
- Licensed driver with a good driving record
- Bilingual in Spanish is a plus
- High School Diploma or equivalent is preferred
- Experience in brand building activities (Events, Hotel/Restaurant, Nightlife Industry).
- Multiple experiences in Sales/Customer service roles (Hospitality, solution or consumer focused selling/customer service, retail or field sales experience).
- Experience in consumer management.
- Experience in building & managing relationships with multiple stakeholders
- Ability to travel within select market area.
- Abillty to travel outside the market area up to twenty (20%) percent of time as needed.
- Must be able to lift objects of at least thirty (30) pounds.
Technology:
- Square reader
- ID Scanner
- Electronic Tablets
- Office suite software - Microsoft Office including Teams and OneDrive
- Electronic mail software - Microsoft Outlook
- T-Sheets
Job Type: Full-time
Compensation Package:
- Bonus opportunities
Work Location: In person
