Director of Digital Commerce

BRICK EXECUTIVE SEARCH has been exclusively retained on a Search for a Director of Digital commerce for a Denver based , Woman owned company in the consumer products space.

Title: Director of Digital Commerce and Digital Marketing

THE COMPANY

Founded over 50 years ago in Denver, Colorado, is a leader in the infant and children’s accessories market. The company's success comes from its commitment to innovation and partnership.

Living and working in the mile-high city, where being active and embracing the contrasts that Denver has to offer, is central toto this company . The team brings a love of the outdoors, the arts, and design to the products we create.

This woman-owned business sells millions of high-quality, functional, and fun products for young families to use every day. Mothers and babies are a critical part of the goldbug story.

The company is establishing a philanthropic program that will meaningfully support initiatives and approaches to reducing maternal mortality and supporting maternal health.

Job Summary

The Director of Digital Commerce and Marketing is a newly developed role that will oversee all aspects of our digital commerce across brick and click, pure play and Amazon. This role is responsible for the e-comm P&L and for developing and implementing profitable digital growth strategies including marketing investments, and assortment and merchandising planning.

Key Roles and Responsibilities

• Responsible for developing and implementing all growth strategies across e-commerce channels including marketplaces, wholesale .com and the company's DTC site
• Sets yearly, quarterly and monthly plans for revenue, spend, and product assortment launch strategies
• Manages P&L for all online channels in order to achieve revenue target, margin targets and delivery timelines
• Manage and optimize performance of ad and marketing efforts to drive traffic and conversion
• Partners closely cross functionally with Merchandising, Design, Product Development Sales and Production Planning to execute on the above
• Researches and understands market trends with the ability to read and react quickly
• Strong understanding of consumer behavior and ability to collaborate on consumer insight work
• Manages product assortment, forecasting, and inventory planning alongside production planning and logistics teams
• Manages external paid media agencies to drive results
• Knowledge of retailer marketplaces including Walmart and Target and ability to interact directly with the accounts and sales partners to build strategies that impact growth
• Plan and develop new processes for DTC efforts including marketing, customer acquisition & retention, newsletters
• Partner closely with marketing partners to ensure consistency across .com channels as well as social media and other marketing channels

• Required Experience:10 years of e-commerce experience including marketplaces & DTC
• 5 years management experience
• Deep understanding of 3P best practices, including paid marketing, SEO, product pages and promos
• Experience building digital merchandising assortments and strategies
• Proven track record of launching new products and scaling existing businesses within Amazon and other marketplaces
• Strong ability to analyze data and develop recommendations based on analysis
• Experience leading and activating digital marketing initiatives for DTC and with marketplace partners
• Must be okay with a dog friendly office