Content Marketing Specialist Bridgera LLC Your Custom IoT Service, Delivered Job

Content Summary : Content Marketing Specialist Bridgera LLC Your Custom IoT Service, Delivered at San Francisco, for Bridgera LLCTotal Experience : 2 yearsJob Location : Raleigh, NC / Dallas, TX / Minneapolis, MN / San Francisco, CA / Tampa, FL / Puerto RicoNotice Period : Within 30 daysNumber of Positions : 1The Content Marketing Specialist is responsible for managing the creation, optimization, and distribution of impactful content across various platforms to enhance brand awareness, drive lead generation, and support business goals. This role involves crafting engaging content tailored to target audiences, aligning with SEO best practices, and collaborating with cross-functional teams such as Sales to ensure materials meet client needs and industry standards.Role & ResponsibilitiesWrite engaging long-form content (e.g., case studies, white papers, eBooks) and short-form content (e.g., blogs, articles, and social media posts) tailored to target audiencesCreate and optimize website copy aligned with SEO best practices, including keyword research and on-page optimization, to improve search rankings and organic visibilityDevelop and manage content calendars and editorial plans to ensure a consistent flow of high-quality, impactful content across all channelsDraft personalized, audience-focused content for Account-Based Marketing (ABM) and email campaigns targeting Director- and C-level decision-makersConduct audience and market research to better understand target demographics and craft content that resonates with IT Services, SaaS, IoT, analytics, and automation clientsPartner with Sales, subject matter experts, and the SEO team to create sales-enablement materials and ensure content aligns with business goals and client needsDevelop internal support materials, such as newsletters, training documents, presentations, FAQs, and knowledge-base articlesShare content on relevant platforms and communities to increase visibility and drive engagement. Utilize email marketing to distribute content to subscribersStay up to date with current content creation trends, algorithms, and best practices, conducting A / B testing and making data-driven adjustments to optimize performanceTrack and report on key performance indicators (KPIs), such as website traffic, user behavior, and lead generation metrics, identifying areas of weakness and implementing approved plans to address themDevelop content that incorporates buzzwords and client language specific to the industries Bridgera serves, ensuring alignment with brand voice and messagingEdit and proofread content to ensure accuracy, consistency, and adherence to brand guidelinesPerform other duties assignedRequired Knowledge, Skills, and Experience : High school diploma2 years of experience in content writing and marketing for IT services, SaaS, or related industriesComprehensive understanding of SEO principles and demonstrated experience implementing content marketing strategies to drive engagement and visibilityExpertise in developing client-centric and innovative materialExcellent written and verbal communication skills with the ability to work with cross-functional teamsExperience (current or former) working at a small company (250 employees or less)Proven ability to create professional, engaging, and industry-specific content that aligns with target audience needs and terminologyProven ability to articulate the distinct aspects of services and productsProficiency in Microsoft Office SuitePreferred Requirements : Bachelor’s degree in marketing or other related degree from an accredited college or universityGlobal experience preferredFamiliarity with IoT, automation, and analytics preferredIn-depth understanding of IoT cloud solutions, including the necessary prerequisites for building an IoT solution and the various stages of the IoT journeyExperience developing content tailored to Director- and C-level audiences to support strategic business goalsPhysical Requirements : Prolonged periods sitting at a desk and working on a computer in close rangeMust be able to lift up to 25 pounds occasionallyTravel Requirements : Ability to travel up to 10% of the timeAbout BRIDGERABridgera is a connected intelligence platform that unites IoT and AI fostering rapid development and business transformation for a better tomorrow. Based in Raleigh, NC, we specialize in IoT, AI, and SaaS applications that make operations easier and more efficient. We have been helping companies in industries like healthcare, manufacturing, and logistics solve real-world problems with tools that deliver real-time insights and seamless integration. Our mission is to make innovation simple and accessible for our clients.Life @ BRIDGERAAt Bridgera , we believe in bringing out the best in each team member. We are passionate about service delivery excellence and strive to create a work environment where we all enjoy what we do. We have a reputation for being highly responsive, transparent and results oriented. Our work ethic is simply captured in this phrase : “Think like the Client”. We do not micro-manage. However, we are particular about being reachable and available to our teams and clients, and ensuring we are meeting our commitments on time with desired quality.Bridgera is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other characteristics. Bridgera is also committed to compliance with all fair employment practices regarding citizenship and immigration status.#J-18808-Ljbffr