Sr. Digital Media Specialist, Paid Social

Company Overview

Bridgestone Americas, Inc. (BSAM), headquartered in Nashville, Tennessee, and Bridgestone Europe, Middle East and Africa (BSEMEA), headquartered in Brussels, Belgium, operate collectively as a “Bridgestone West” strategic region. This region services the strategic business needs of teams across the Americas, Europe, Middle East and Africa. BSAM and BSEMEA are subsidiaries of Bridgestone Corporation, globally headquartered in Japan. Bridgestone and its subsidiaries develop, manufacture and market a wide range of Bridgestone, Firestone and associate brand products and solutions to address the needs of a broad range of customers and industries. At Bridgestone, you are Free to Be We believe people can only provide superior service and quality to others when they bring their whole self to work. We believe in championing all perspectives, individuals and teams because we understand the importance of seeing the world and our business through many different lenses. We are building a team as diverse as the world we serve. So, show us what you are made of, because who you are is what we need.

Position Summary

We’re currently looking for a Sr. Digital Media Specialist, Paid Social to join our Bridgestone West Digital Marketing team.

At Bridgestone Americas we value Diversity. We are building a team as diverse as the world we serve. We believe in championing all perspectives, individuals, and teams. We are creating a workplace that fosters a culture of acceptance where you are free to be your true self because what we need is who you are.

This role will be responsible for supporting the development and execution of digital advertising strategies across the entire product and brand portfolio, creating cross-channel media plans that address both strategic and tactical aspects. The ideal candidate brings prior experience in planning and executing digital campaigns within Social Media platforms, along with strong analytical skills and effective communication abilities, leveraging consumer insights, data, and platform performance to inform integrated omnichannel plans.

Note: This is a remote role , no relocation required.

Responsibilities

Job functions Include but are not limited to: Translate business goals and marketing objectives into effective paid social campaigns.

• Advise on partner/platform strategies and allocate investments across targeted audiences based on project and campaign briefs.

• Review, provide input on, and act upon campaign results and analytics, demonstrating the effectiveness of media optimization and articulating insights based on analytic data.

• Manage internal and external relationships while planning and executing media campaigns across multiple social platforms.

• Understand and implement upper funnel (brand messaging), mid funnel (traffic drivers) and lower funnel (direct response, conversion) campaign tactics in-platform.

• Develop & Maintain platform budgets and advise on forecasting for media planning.

• 2-4 years of Digital Media Planning, Buying, and Management experience in progressive levels of responsibility

• Experience and responsibility managing campaign budgets.

• Extensive expertise in paid social media platforms (Meta, TikTok, LinkedIn, Reddit, etc.)

• Demonstrated business acumen and a track record of success in the media services industry

• Digital Marketing/Paid Social Platform Certifications are a plus!

• Typically requires a minimum of 5 years of related experience with a bachelor’s degree; or 3 years and a master’s degree; or a PhD without experience; or equivalent work experience

Apply and join our team to begin a career at Bridgestone Americas. Trust your talent; trust the journey. Be Bridgestone.

Special Note: If you do not feel you hit every qualification on this list, we encourage you to apply anyway. Studies show under-represented groups tend to pre-disqualify themselves for roles that they could otherwise perform effectively because a few qualifications are missed. That is why we interview!