Senior Events Sales Executive

BridgeTower Media is seeking a Senior Events Sales Executive to drive revenue growth across our national event portfolio. This role will focus on securing high-value sponsorships and expanding revenue streams for large-scale events. The ideal candidate is a seasoned sales professional with a proven track record of building strong relationships and leveraging industry connections to exceed financial targets.

This is a remote position with U.S. travel requirements. Candidates must be based in the United States.

Duties Responsibilities:

Revenue Generation & Sales Strategy

• Lead sponsorship and attendee sales efforts by cultivating strong, long-term relationships with key stakeholders.
• Evaluate and optimize sponsorship packages across the event portfolio, implementing best practices tailored to each event type.
• Develop and execute effective sponsorship and registration strategies, including pricing models, package structures, and go-to-market plans.
• Design and implement sales enablement programs to drive success across sales teams, ensuring alignment with brand leaders, event staff, and marketing teams.
• Collaborate cross-functionally to maximize event revenue and profitability, continuously refining strategies based on data-driven insights.
  
  

Event Revenue Planning & Execution

• Maximize revenue potential across large-scale conferences, expos, thought leadership programs, local recognition events, and webinars.
• Implement innovative strategies and leverage technology to enhance the attendee experience, drive engagement, and optimize ROI.
  
  

Team & Stakeholder Management

• Partner with internal teams, including sales, marketing, and event operations, to ensure event strategies align with overall business objectives.
• Act as the primary liaison for external partners, sponsors, and attendees, fostering strong relationships to enhance event success.
  
  

Analytics & Reporting

• Leverage data and analytics to track key performance metrics, including attendance, engagement, and revenue, driving continuous revenue growth.
• Deliver actionable insights and strategic recommendations to optimize future event performance.
• Develop and present detailed event plans, performance reports, and post-event analysis to key stakeholders.
  
  

Qualifications Compentencies:

Education: Bachelor's degree in business, marketing, event management, or a related field (MBA preferred).

Experience: 8 years in national event sales, with a proven track record of driving revenue growth through sponsorships and attendee sales.

Leadership: Strong leadership and team-building skills, with the ability to drive collaboration across departments.

Communication & Negotiation: Exceptional ability to communicate, influence, and negotiate effectively with internal teams, sponsors, and stakeholders.

Technology Proficiency: Experience with event technology platforms, CRM tools, and analytics software to optimize event performance and sales strategies.

Results-Driven Mindset: Ability to thrive in a fast-paced, high-performance environment with a focus on achieving and exceeding revenue goals.

Strategic Thinking: Forward-thinking approach with a revenue-first mindset, ensuring continuous growth and event success.

Financial Acumen: Strong budget management skills and the ability to analyze financial data to maximize profitability.

Problem-Solving & Attention to Detail: Innovative problem solver with a keen eye for detail and a focus on delivering exceptional experiences.

Stakeholder Engagement: Proven ability to build and maintain relationships with high-level executives, sponsors, and industry leaders.

Technical Requirements: Reliable home internet connection with a minimum speed of 50 Mbps download / 10 Mbps upload.

What does BridgeTower Media offer?

• A competitive benefits package that includes health, vision, dental plus robust supplementary options.
• Company paid Life, AD&D Insurance & Short and Long-Term Disability coverages
• Health Savings Account with employer contribution
• 24-hour TeleMedicine and TeleCounseling Services
• Employee Assistance Program
• Paid Leave Program
• Unlimited PTO
• Sick Time
• Summer Weekend Jumpstart Hours**
• Over 10 holidays paid
• Tuition Assistance Program
• 401K with a company match
• Growth opportunities to build your career
• Learning & Development programs
• As long as business needs are met*
  
  

About BridgeTower Media

BridgeTower Media is a leading business intelligence, marketing and event platform providing authoritative content and expert analysis through its 40 B2B media and research brands. More than 4.4 million business decision-makers rely on BridgeTower Media for timely information and expert insights to grow their businesses. These deep and trusted first-party customer relationships power tailored insights for business executives and precision audience targeting for omnichannel marketing solutions. BridgeTower Media also celebrates professional and organizational success through 200 events and its Best Companies Group. BridgeTower Media is a Transom Capital portfolio company. For more information, please visit www.bridgetowermedia.com.

BridgeTower Media and all subsidiaries are Equal Opportunity Employers and value diversity in our workplace.