Digital Media Specialist, Marketing, Communication & Technology Team

Why Work at BYU  

As the flagship higher education institution of The Church of Jesus Christ of Latter-day Saints, Brigham Young University (BYU) strives to be among the exceptional universities in the world. At BYU, we are devoted to our faith and to our students. We take an active role in the University's Mission: "To assist individuals in their quest for perfection and eternal life.”

 

Our unique mission, deeply rooted in the Gospel of Jesus Christ, provides countless ways to serve and make an impact. This, along with our remarkable culture of belonging, weekly devotionals, and endless opportunities for learning and growth—all situated within a beautiful and historic campus—make it hard to imagine a more inspiring place to work.

Job Description

Digital Media Specialist

Plays a crucial role in BYU Marriott School of Business's digital marketing and communications strategy. This position leads the creation and execution of strategic digital and social media marketing campaigns, analyzes metrics, writes marketing copy, creates graphics, and manages a student employee team. As the primary driver of the school's social media presence, you'll connect with students, alumni, and other stakeholders while contributing to the school's broader marketing initiatives. This position reports to the public relations and marketing manager.

What You’ll Do In This Position

• Plan and execute thoroughly researched social media campaigns that drive engagement and community building among students, alumni, and other followers
• Create and distribute detailed analytical reports for stakeholders that provide critical feedback to decision makers
• Make recommendations for future campaigns based on in-depth analysis of KPIs and social media marketing best practices
• Expand audiences across various social media platforms, including LinkedIn, Twitter, Facebook, and Instagram
• Respond to inquiries, posts, and direct messages on official BYU Marriott social media accounts
• Write short-form marketing/public relations copy for social media, websites, and other digital platforms
• Create unique graphics for social media posts and campaigns for various BYU Marriott events and initiatives
• Supervise and mentor a small team of student employees providing them with meaningful career-building experiences
• Work with student teams to collect data and feedback on the effectiveness of social media campaigns
• Collaborate with BYU Marriott Student Leadership Advisory Council to execute marketing and social media ideas
• Assist with various marketing and communications projects throughout the office as needed
• Monitor engagement metrics and adjust strategies to optimize performance
• Stay current with social media trends and platform updates to ensure maximum effectiveness
  
  

Required

What qualifies you for this role:

• A firm commitment to the mission of BYU
• Bachelor's degree in public relations, marketing, or communications OR equivalent social media management experience OR an equivalent combination of education and relevant experience
• Experience in developing and executing cross-platform social media campaigns
• Deep understanding of LinkedIn, Twitter, Facebook, and Instagram platforms and corresponding audiences
• Experience in graphic design and utilizing visual brand guidelines
• Marketing/social media content writing experience
  
  

Preferred

• Bachelor's degree in public relations, marketing, or communications AND two or more years of social media management and writing experience, especially for students and alumni audiences
• Public relations writing experience
• Experience creating graphics/images specifically for social media posts
• Previous supervisory experience
  
  

Skills, Abilities, Knowledge, Licenses, Certifications

Ability to develop an appropriate and specific voice for each social media platform and their audiences

Experience in measuring and reporting on both campaign successes and opportunities for improvement

Ability to manage multiple projects simultaneously while maintaining quality

Understanding of how to manage employees and provide constructive feedback and mentorship

Experience with photography and photo editing for social media

Strong analytical skills to evaluate performance metrics and adapt strategies accordingly

Excellent written and verbal communication skills

Creative problem-solving abilities

Collaborative team player with the ability to work independently

Proficiency with social media management tools and analytics platforms

What We Offer In Return

This position comes with fantastic benefits, including:

• 401k. BYU automatically contributes 8% at no cost to you. Additionally, if you contribute 5%, BYU adds an additional 4% (Rehires may qualify for different retirement plans)
• Employee assistance program, available to the employee and all members of their household
• Tuition benefits after two years
• Access to athletic facilities
• Access to the library
• Free on-campus parking
• Free UTA passes for employee, spouse, and qualified dependents
• Discounts at the BYU Store and for many events at BYU
  
  

Pay Grade: 51

Compensation Range

Actual compensation based on education and experience

$28.20 - $35.78

Required Documents

All Staff positions require a resume.

Refer to the Job Posting for any additional required documents.

Members of the Church of Jesus Christ of Latter-day Saints must hold and be worthy to hold a current temple recommend.

Brigham Young University is an equal opportunity employer, including disability and protected veteran status.

Brigham Young University (BYU) is widely recognized not just for its world-class education, but for its deep commitment to inspired religious values. Gathered together in a Christ-centered atmosphere, BYU employees are a vital part of a community of belonging, where we value the experiences, perspectives, and talents of each individual. If you share in our devotion to faith and to excellence, we have a place for you here at BYU!