What are the responsibilities and job description for the Content Marketing Specialist Job at Bright Bridge Group in Florence position at Bright Bridge Group?
Content Summary : Content Marketing Specialist at Florence, for Bright Bridge Group
At Bright Bridge Group, we are dedicated to providing exceptional customer service while fostering a positive, inclusive, and supportive work environment. Our mission is to deliver high-quality solutions and create long-lasting relationships with our customers. We value teamwork, innovation, and a customer-first mindset. Join us, and you'll be part of a forward-thinking company committed to personal and professional growth.
We are looking for a talented Content Marketing Specialist to help us elevate our brand presence, drive engagement, and support our growth through high-quality, strategic content.
Position Overview : The Content Marketing Specialist will be responsible for developing and executing content strategies that attract, engage, and convert prospects into loyal customers. This role requires a creative thinker with a strong understanding of digital marketing, SEO, and content creation across multiple platforms. You will collaborate with cross-functional teams to create content that aligns with our brand voice and supports our overall marketing objectives.
Responsibilities :
- Develop and execute content marketing strategies to drive brand awareness, engagement, and lead generation
- Write, edit, and publish high-quality blog posts, articles, case studies, whitepapers, and social media content
- Manage content creation across multiple channels, including website, email newsletters, social media, and more
- Conduct keyword research and implement SEO best practices to improve organic search rankings and website traffic
- Collaborate with design and video teams to create compelling visuals and multimedia content
- Analyze content performance using analytics tools (e.g., Google Analytics, social media insights) and optimize content strategy accordingly
- Stay up-to-date with industry trends, content marketing best practices, and competitor strategies
- Work closely with other marketing teams (e.g., social media, email, and product marketing) to ensure consistent messaging across all touchpoints
- Assist in the development of content calendars and manage editorial workflows
Qualifications :
Why Join Us :
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