What are the responsibilities and job description for the Director, Marketing Analytics-Remote position at Bright Horizons?
Bright Horizons Director, Marketing Analytics - Remote Newton, Massachusetts
Supporting the Enterprise Marketing department at Bright Horizons, and reporting to the Senior Director, Marketing Analytics, this role will help elevate marketing analytics practice and drive growth across multiple lines of business (LOBs). Join our growing Marketing Analytics team and help create a center-of-excellence for data-driven marketing.
Bright Horizons is trusted by families and employers around the world for high-quality childcare and early education, back-up care, and workplace education. We partner with some of the world’s best companies to provide services that help employees perform their best and support families to thrive both personally and professionally.
You are an experienced analytics professional with expertise in deep-dive data analysis, data visualization, and automated dashboard reports. You understand marketing and know how to assess its performance. You have a consulting mindset; you partner across the organization to understand stakeholder learning objectives, data availability, and how to answer tough questions. You thrive on large complex datasets and enjoy high-impact data projects. You know how to communicate with leaders in Marketing, Product, IT, Operations, etc. You can lead a small team, but you are not afraid to roll-up your sleeves and get into details. You are comfortable working with remote teams across the US, UK, and India, during EST business hours.
Responsibilities :
- Coach the analytics staff to optimize production efficiencies, data management, data models, data visualization, conclusions, recommendations, and identify opportunities.
- Support detailed weekly reviews of overall pipeline health, including identification of new trends or changes that could impact growth potential or acquisition funnel efficiency.
- Lead ad-hoc analysis and consolidate findings into actionable insights.
- Build and iterate automated dashboards that highlight opportunities in LOB performance.
- In partnership with IT, own data and analytics tools, marketing data hygiene / QA, and roadmap development (connecting data points to develop more robust analyses).
- Partner with the channel-focused Marketing Analytics Managers to develop attribution models and support analysis for rigorous A / B testing.
- Advance the use of statistics, data science, and AI for impactful analysis.
- Embrace company values and HEART principles. Model leadership and teamwork.
Qualifications :
Salary / Hourly Rate and Other Compensation Disclosures :
The annual salary for this position is between $130,000 to $140,000. The pay range listed here is what Bright Horizons in good faith anticipates offering for this job opening. Actual compensation offers within this range will depend on a variety of factors including experience, education and training, certifications, geography, and other relevant business or organizational factors.
This position is also eligible for 10% bonus and $10,000 Restricted Stock Units.
Bright Horizons offers the following benefits for this position, subject to applicable eligibility requirements :
Deadline to Apply Information :
This posting is anticipated to remain open until 2 / 6 / 2025.
Life at Bright Horizons :
Our people are the heart of our company. Because we’re as committed to our own employees as we are to the children, families, and clients we serve, our collaborative workplaces are designed to grow careers and support personal lives. Come build a brighter future with us.
You can get further details about the nature of this opening, and what is expected from applicants, by reading the below.
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Remote working / work at home options are available for this role.
Salary : $130,000 - $140,000
