What are the responsibilities and job description for the Director, Strategic Positioning, B2B position at Bright Horizons?
The Director, Solutions Marketing must be passionate about the value of child care services and the needs of the customer to support customer-facing teams and will direct that passion into positioning, messaging, and storytelling, across a variety of content, that will result in tools that customer facing teams use to drive new customer growth, and client retention and growth. A key part of the Growth Team supporting the commercial adoption of our Family Solutions and child care centers, the director will work directly with Client Services, Client Relations, Growth Enablement, Consulting, and Marketing and Business Development teams. This position has significant visibility with senior leadership and is integral to driving the growth of Bright Horizons’ business-to-business services.
What you will be doing :
Demonstrate strategic ability to understand HR talent trends, particularly as they impact large organizations, benefit buyers, the importance of child care and family support services to talent and benefit strategies, and translate them into a differentiated cogent story that can be leveraged across a variety of sales and client relations situations.
Working with the sales team, draw the bridge between the broad marketplace benefit knowledge into a client specific marketing strategy to nurture new business and raise retention of existing clients.
Using strategic and creative ability, via narrative and visual forms, tell Bright Horizons’ market leading services story and its impact on large organizations.
Collaborate cross-functionally within the Growth Team, including Client Services, Client Relations, Growth Enablement, Consulting, Marketing, Business Development, and leadership, to gain alignment on the overall story, and its permutations, to effectively and efficiently create the content that is used to communicate to customers.
Collaborate with Growth Enablement to continuously improve the link between winning strategies and local intelligence between Home Office and Client Services and Client Relations.
Partner with Client Services and Client Relations to gain direct exposure to customers to ensure the stories and content are always aligned to the market’s needs.
Work with content creators and designers to develop and deliver the stories and content scaling the winning marketing strategies across all platforms.
Ensure effective adoption and use that is measurable to continuously improve what is created.
What we hope you will bring to the role :
Bachelor's Degree - Required
Master's Degree - MBA - Preferred
7 to 10 years of experience related to product marketing, sales enablement, field marketing, preferably in a services organization - Required
Writing sample required as a part of interview process.
Additional Job Requirements :
Strong interpersonal skills and the ability to work cross-functionally at all levels of an organization.
Demonstrable customer-facing skills with the ability to engage customers to share their strategies and buying needs.
Strong communications skills, written and verbal.
Exceptional presentation skills.
Demonstrated ability to guide content creators and designers from concept to execution.
Strong relationship building skills with customer facing teams and a passion to be integral to their success.
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