What are the responsibilities and job description for the Category Manager & Presentation Specialist position at BrightFarms?
The Category Manager & Presentation Specialist is responsible for overseeing the development, performance, and management of the Packaged Salad Category within the organization while being able to create and deliver visually engaging and effective presentations for internal and external stakeholders. This role requires the ability to analyze market trends, consumer behavior, and sales data to maximize profitability and growth within the Packaged Salad category. The Category Manager will collaborate closely with sales and marketing to drive sales, optimize product assortments while producing high-quality presentations that communicate key messages and support business objectives.
Specifically, You Will:
Develop and implement a comprehensive category strategy aligned with business goals and consumer demands
Analyze market trends, customer behavior, and competitive landscape to identify growth opportunities and product trends
Provide regular reports on category performance, market insights, and competitor activities to key stakeholders
Design and develop presentations (PowerPoint, etc.) that clearly convey complex information in an engaging and accessible manner
Create visually appealing templates, layouts, and graphics to ensure consistency across all presentation materials
Utilize design and content strategy to tell a compelling story that resonates with the intended audience
Ensure all presentations adhere to brand guidelines, maintaining a professional and cohesive appearance
The Ideal Candidate:
Bachelor’s degree in Business, Marketing, or related field
Minimum of 5+ years of experience in category management or related roles
Strong analytical and problem-solving skills
Excellent communication, negotiation, and interpersonal skills
Proficiency in Microsoft Excel, PowerPoint and have experience with category management POS/Panel software/tools (e.g. Nielsen, Numerator, etc )
Strong business acumen and understanding of retail dynamics
Ability to work cross-functionally and influence diverse stakeholder groups
Strong design skills with an eye for detail and creative problem-solving
Excellent written and verbal communication skills
Ability to manage multiple projects and meet deadlines
Experience in corporate presentations, client-facing meetings, or public speaking is a plus
Embodies BrightFarms ' CORE values of Commitment, Openness, Results Driven and Empowerment
Ability to travel +/- 10 %