What are the responsibilities and job description for the Marketing Automation Specialist position at Brightland Homes?
Job Details
Description
The Company is seeking a Marketing Automation Specialist to configure and maintain the CRM to support the organization's marketing, sales, and customer service efforts.
At Brightland Homes, LTD. we pride ourselves on our culture and our ability to make our company a place where employees enjoy coming to work each day. We believe hard work is important but also know balance is essential. We encourage employees to become their best, both personally and professionally. Everything we produce is a result of the hard work and talent of our team members. We believe that when good ideas are shared, even better things can happen.
The Company offers numerous options to help its employees achieve their financial, professional, and wellness goals including:
- Medical, dental, and vision insurance options
- Paid time off
- Company-provided life insurance policy
- 401(k) plan and match
- Gym membership reimbursement
- Career development and opportunities for advancement
- Charitable activities and more
General Duties and Responsibilities:
- Continuously evaluate and refine processes and workflows within HubSpot to drive efficiency, scalability, and alignment between marketing and sales
- Responsible for HubSpot CRM data integrity, standardization, accuracy, and integrations, including ongoing quality assurance processes
- Responsible for ownership of the roadmap for HubSpot CRM functionality improvements
- Work with the Marketing team to create custom HubSpot design work and to create workflows and
- Create custom properties and objects in HubSpot to support ongoing marketing, sales, and client success initiatives
- Integrate HubSpot with other systems and ad networks such as GoogleAds, LinkedIn, and Facebook.
- Manage HubSpot integrations with third-party software, including custom API development
- Design, build, and optimize marketing automation workflows, email campaigns, lead nurturing sequences, and other automated processes to enhance lead generation, lead nurturing, and customer engagement
- Generate regular reports and dashboards to monitor key marketing metrics, campaign performance, lead conversion rates, and ROI, providing insights and recommendations for optimization
- Conduct training for the marketing and sales teams on HubSpot functionality, best practices, and new features
- Provide ongoing support and troubleshooting assistance to end users
Qualifications:
- 3 or more years of relevant experience in a similar role supporting the integration of HubSpot
- Proven experience creating and road mapping HubSpot for sales and marketing
- Certifications in HubSpot
- Strong understanding of HubSpot CRM, Marketing Hub, and Sales Hub
- Proficiency in building and optimizing marketing automation workflows, email campaigns, and custom objects
- Able to create complex and logical workflows and create custom dashboards in HubSpot
- Solid grasp of inbound marketing principles and best practices
- Excellent communication and interpersonal skills
Preferred Qualifications:
- Experience developing HubSpot for real estate
- Good understanding of front-end technologies including HTML5, CSS and web development
At Brightland Homes, LTD., employment is based on personal capabilities and qualifications without regard to race, creed, color, religion, sex, age, national origin, ancestry, disability, veteran status, pregnancy, genetic information, sexual orientation, gender identity, or any other protected characteristic as established by law.
If you require a reasonable accommodation to apply for this position, please contact Brightland Homes' corporate offices at 972-383-4300.
Qualifications
