Senior Content Manager

Job Description

We are looking for a Senior Content & Engagement Manager to manage the face and voice of today’s largest brands.

The Senior Content & Engagement Manager will work across day-to-day content creation and publishing management. They are platform experts, experienced social storytellers, and big-picture thinkers who can grow brand communities, address individual needs from a customer service perspective, and consistently monitor and optimize executions to increase overall brand engagement and account growth.

KEY FOCUS AREAS

• Editorial Content Development: You have experience in creating and managing social media content calendars for large global brands, as well as developing content plans in partnership with strategists on content briefs. Think master global calendar with supporting local calendars. This includes everything from planning key dates and strategic moments to developing both copy and images for individual pieces of content nuanced by the market. This requires strong communication, close collaboration with the creative team members, personal creativity, and organization to own these calendars efficiently and effectively.
• Community Management: You seek to provide value to individuals in the most natural way possible. This translates into the oversight of content posting and strategic community interactions, in addition to specific customer service inquiries and questions. You are closely in tune with the overall social conversation, and can quickly identify relevant trends and engagement opportunities to insert the brand in.
• Cross-Functional Partnership: You’ll collaborate with strategists to develop channel and content strategy for the overall brand and campaign strategy. You’ll also collaborate with the lead copywriter on the account to identify and implement the engagement tone of voice across the account. You will also help identify engagement-related platforms that would be beneficial for their accounts to join, working with the strategist to develop an approach for each client account.
• Creative Writing: You understand a brand’s voice, especially how to adopt this into the social vernacular. Perhaps more importantly, you handle revisions and direction from your supervisor positively and efficiently.
• Publishing and Style Guides: You’ll manage the content publishing and channel appearance across accounts and flag updates as needed. You will also manage all relevant guidelines and FAQ docs related to engagement for client accounts.
• Team Communication: You’ll be confident and comfortable interacting with both your internal teams and Clients on a regular basis. Often, you’ll be called upon to explain the insight behind your work and help others understand the overall strategy of the content/activations you manage, and how to make it better.
• Proactive Engagement: You’ll develop FAQ and pre-planned response documents to fit the needs of the account and, if necessary, campaigns.
• Social Listening & Reporting: You’ll contribute qualitative insights to monthly and campaign-related content reports, assisting the data team in giving a holistic view of the work of an account.
• Management: May manage direct report(s), typically content editors and/or Social Media Managers.

QUALIFICATIONS

• 5-6 years experience creating and managing social media content for large brands across multiple platforms, agency setting preferred. Experience with fashion, beauty, and/or luxury brands is a plus.
• A creative background (no formal requirements -- we’re open to hearing your story).
• Expert knowledge and experience across major social media platforms (Instagram, TikTok, YouTube, and Pinterest) with content creation, scheduling, and posting. Well-versed in general social media best practices, as well as platform-specific.
• Experience with social listening and publishing tools, such as Dash Hudson.
• Impeccable writing, public speaking, and overall communication skills. This will entail copywriting, client communications, and reporting.
• On top of the latest industry & platform trends, breakthrough social campaigns, emerging technologies, pop culture, and current events.
• Proficient in Keynote, G-suite, and Airtable.
• Ability to prepare client-ready documents and liaise with clients and brand agency partners.
• Ability to mentor and support social media managers.
• Flexibility working weekends, holidays, early mornings or evenings.