Web Marketing & HubSpot Specialist

Position: Web Marketing & HubSpot Specialist

Location: Toronto, ON

Department: Marketing

Pay Rate: $52,000 - 62,000 USD

Reports to: Digital Marketing Manager

Job Summary:

As a Web Marketing Specialist at BrightPath Kids, you will be pivotal in enhancing our online presence and optimizing user experience across all our HubSpot websites. This role requires a blend of technical skills in website development, SEO, and content management, alongside a creative flair for both web and graphic design.

Key Responsibilities:

Develop and maintain websites, landing pages, and other digital assets within HubSpot CMS, ensuring high standards of web design and user experience.

Utilize HubSpot CMS Hub s tools and modules proficiently to implement day-to-day updates across multiple websites.

Conduct SEO and on-page content optimization to improve search engine ranking and user engagement.

Collaborate with the Digital Marketing Manager to analyze web performance data and make strategic improvements.

Lead initiatives for enhanced web functionalities and user experience, including brainstorming and proposing innovative ideas.

Coordinate multimedia content requirements for the website, including organizing photo and video shoots.

Ensure all website content is current and reflective of the latest information; troubleshoot and resolve website issues swiftly.

Own the ongoing website performance, including updates and maintenance with an eye towards search optimization and user experience.

Support the marketing team in developing content and strategies that uphold the brand's voice and enhance customer interaction.

Strategize UI/UX improvements to boost lead generation and enhance the overall user experience.

Coordinate with our acquisitions team on the management and migration of newly acquired websites to HubSpot.

Maintain and update the BeeCurious Curriculum website in collaboration with the Education team.

Coordinate with the rebranding team to ensure websites are updated during the rebranding process.

Design and develop communication materials such as the monthly company newsletter and standardized center newsletters.

Perform additional design duties as needed, including creating print and social media collateral.

Qualifications:

Proficient in HTML, CSS, and JavaScript with a solid understanding of graphic design principles.

Experience in managing CMS platforms, particularly HubSpot, and a baseline knowledge of inbound marketing strategies including SEO, social media, etc.

Proven ability to manage projects from concept through execution with a strong attention to detail.

Excellent communication and teamwork skills, capable of collaborating effectively across different teams.