Executive Creative Director (ECD)

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

Job Description

We are seeking a Senior Creative Leader to drive the development of groundbreaking, integrated marketing campaigns that captivate audiences, elevate our brand and drive demand.

This is a high-impact, strategic role for a visionary leader who thrives at the intersection of storytelling, design, and digital / content innovation.

As the Senior Creative Leader, you will lead a team of best-in-class Creative Directors while also being hands-on in shaping and crafting compelling creative work. This role requires a player-coach mindset—you’ll not only guide the team but also roll up your sleeves to concept, refine, and push the work forward.

You will be responsible for ensuring that all creative outputs align with strategic business objectives while delivering world-class, audience-first storytelling across digital, social, experiential, and traditional media.

Responsibilities

• Lead the ideation, development, and execution of integrated marketing campaigns that drive brand awareness, engagement, and conversion.
• Provide creative leadership to a team of best-in-class Creative Directors, empowering them to lead their teams while ensuring alignment with the broader brand and campaign vision.
• Be a hands-on creative leader—whether it's concepting, refining messaging, or pushing the boundaries of design and storytelling.
• Ensure all campaign assets—across video, social, digital, print, OOH, experiential, and emerging platforms—are aligned, consistent, and impactful.
• Work closely with marketing, media, product, and other stakeholders to align creative vision with broader business goals.
• Serve as a thought leader and advocate for best-in-class creative, providing constructive feedback to elevate the work.
• Attract and retain top creative talent, ensuring a dynamic team capable of adapting to industry trends and evolving consumer behaviors.
• Work closely with production partners, agencies, and in-house teams to ensure high-quality execution of creative concepts.
• Advocate for innovative storytelling techniques and content formats across paid, owned, and earned channels.

Qualifications

Not sure if you meet every qualification? We still encourage you to apply! We value inclusivity, welcoming candidates from diverse backgrounds, including non-traditional paths. Unique experiences enrich our team, and the willingness to dream big makes you an exceptional candidate!

For positions in this location, we offer a base pay of $202,300 - $364,200, plus equity (when applicable), variable / incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Additional Information

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact globaltalentss@servicenow.com for assistance.

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.

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Salary : $202,300 - $364,200