VP, Integrated Marketing

Brilliant PR & Marketing, one of the most respected and rapidly growing agencies focused on family-oriented brands, seeks a Full-time Integrated Marketing VP to help support the agency’s growing, award-winning earned influencer, media and brand campaign team.

Who We Are:

So what’s Brilliant all about? We are a unique PR agency made up of nearly 30 team members with big brand and big agency experience, looking for a place where they can stand out and make an impact who all work remotely across the US. Brilliant is in its second decade as a fully remote company and is one of the most respected agencies serving consumer lifestyle brands with a specific focus on products, brands, and services for families including baby and maternity, toys and games, tech, housewares, haircare and food. We give our team the resources they need to get their work done without having to sit in a cubicle or stuffy office. Come join a fast-growing, award-winning team of the best PR & marketing experts across the country. 

What We’re Looking For:

Our Dream Team Member:

• 10 years proven experience leading agency growth, developing business, executing strategic brand planning, fostering client relationships, and developing teams for CPG brands within an agency setting. 
• Passionate about mentorship, valuing both teaching and continuous learning to elevate team performance.
• Experienced in business development, including pitching and securing new clients for an agency.
• A trusted client partner and thought leader, adept at navigating challenging conversations 
• Comprehensive understanding of earned media and influencer marketing within an omnichannel ecosystem, with experience integrating efforts across internal and external teams.
• Regularly engaged with social media platforms, with an expert-level understanding of TikTok, Instagram, Facebook, and YouTube.
• Seasoned in new business presentations and client engagement, particularly within an agency environment.

What You’ll Do:

NEW BUSINESS & GROWTH

• Lead new business development efforts, taking direct responsibility for new client prospecting, development of strategic proposals, onboarding new clients, etc.
• Be a source of forward-thinking, innovative concepts not only for generating results for clients, but for growing the agency. 
• Serve as a strategic planning leader for the agency, going beyond your own clients and new business prospects to bring fresh creative and strategic thinking to all agency clients. This could include brand campaigns, partnerships, stunts, events, media integrations, media tours, etc.

AGENCY/TEAM LEADERSHIP

• Work with teams to develop meaningful integrated marketing strategies
• Understand the digital landscape, and work seamlessly with social and digital media team members to develop and implement best-in-class strategies for clients. 
• Develop persuasive reports and strategic recommendations for client presentations, ensuring insights and creative direction are clearly articulated.
• Overse and mentor a team of junior employees, providing guidance on campaign execution, media relations and influencer strategy
• Incorporate affiliate into pitching strategy and make recommendations to clients on the right platforms and how to leverage the right affiliate networks

STRATEGY & CREATIVE DEVELOPMENT

• Collaborate across public relations, social media, paid media, affiliate and influencer teams to develop integrated marketing campaigns that drive engagement and brand visibility.
• Continuously monitor social and cultural trends, identifying new audience opportunities, emerging platform behaviors, and innovative content strategies to keep brands ahead of the curve.

Benefits Eligible For:

• Unlimited PTO 
• Paid time off between Christmas and New Year's
• Fabulous Fridays - work day ends at 12 pm between Memorial Day and Labor Day and 3 pm for the remainder of the year
• 401K with a 3% company match
• Medical, dental, and vision coverage
• Medical and Dependent Care FSA
• Life Insurance
• Long Term Disability