Director of Community GTM (Go to Market)

Position Summary
The Director of Community GTM leads the go-to-market and revenue growth strategy for the Community Fire business unit within Rural Metro Fire. This role is responsible for sales, marketing, customer experience, and partnerships, working cross-functionally to drive performance and expand market reach.

Position Essential Functions

• Lead all revenue-generating activities for the community fire business unit, including the development and execution of the go-to-market strategy
• Own and optimize the customer experience across applicable business unit
• Oversee all marketing initiatives and campaigns across multiple channels, including digital and direct mail
• Manage the community sales team to ensure strategic alignment and performance excellence
• Supervise call center operations to support customer inquiries and service delivery
• Direct and coordinate efforts of public information officers within each market
• Establish and manage strategic partnerships with insurance carriers, mortgage lenders, and other key partners to support growth and customer engagement
• Manage relationships with external vendors and contractors, including marketing agencies
• Collaborate closely with the technology team to streamline customer experience and ensure robust data availability for decision making
• Conduct market analysis to identify untapped customer segments and growth potential
• Perform pricing analysis to ensure competitiveness and profitability
• Manage public relations efforts to build community trust and brand awareness
• Create and maintain key performance dashboards and reporting tools to support leadership decision-making
• Provide support for marketing initiatives in other verticals within the organization
• Collaborate with local fire chiefs responsible for operations

Position Qualifications

• Bachelor's degree in business, marketing, public administration, or related field
• 8 years of experience in revenue ownership, business operations, or general management, preferably in a service-oriented or public safety industry
• Proven experience executing go-to-market strategies and driving revenue growth
• Strong background in sales or marketing leadership, including team management and performance optimization
• Experience with government relations or interacting with local municipalities
• Experience managing multi-channel marketing campaigns
• Demonstrated success in customer experience management and process Improvement
• Experience managing cross-functional teams, including call centers, marketing, sales, and PR
• Prior experience working with or managing external vendors and marketing agencies
• Familiarity with public relations, media engagement, and brand reputation management
• Strong understanding of data analysis, including pricing, market sizing, and reporting metrics
• Experience working collaboratively with technical teams to improve customer experience and ensure data integrity
• Excellent leadership, communication, and interpersonal skills
• Highly organized and self-motivated with the ability to manage multiple priorities in a fast-paced environment
• Proficiency in Microsoft Office Suite, CRM systems, and data visualization tools is preferred

Rural Metro Fire (RMF), a trusted provider of private fire management and protection services, has recently been acquired by Brindlee Fire Services (BFS) from Global Medical Response (GMR). RMF has been protecting communities since 1948. As part of this acquisition and transition, all RMF employees will join the Brindlee Fire Services family of companies.

RMF remains committed to serving its local communities and specialty fire service divisions with the same dedication and professionalism that have defined its legacy. At Rural Metro Fire and Brindlee Fire Services, we take great pride in our strong team-oriented culture, built on respect, camaraderie, and a shared commitment to public safety. Our mission is focused on improving public safety by providing fire departments with high-quality professional firefighters, fire apparatus, equipment repair services, fire stations, and more.

Job Type: Full-time

Benefits:

• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Location:

• Huntsville, AL 35801 (Required)

Ability to Commute:

• Huntsville, AL 35801 (Required)

Work Location: In person