What are the responsibilities and job description for the Demand Generation Manager position at Bringg?
We're Bringg! A Series E delivery management platform, serving 800 customers globally. Leading enterprise retailers and brands use Bringg to grow their delivery capacity, reduce costs, and improve customer experiences. Every year, we process over 200 million orders through our smart, automated omnichannel platform experience.
We are looking for a Demand Generation Manager to implement, execute, and optimize integrated GTM campaigns that drive lead, pipeline and revenue generation. The ideal candidate is both curious and data-driven - willing to try new tactics, and then test, iterate, and test some more to find the most effective approach. They are also a team player, comfortable collaborating across different internal and external teams. Ultimately, they are excited to build Bringg's demand generation function.
Responsibilities :
- Develop and execute multi-channel demand gen initiatives across digital advertising (PPC), content syndication (CPL), email, social media, content marketing, webinars, field marketing events, and trade shows / conferences that drive net-new leads and existing lead engagement
- Create and manage integrated campaign calendars to ensure timely execution and coordination
- Communicate cross-functionally with the greater marketing org, sales and account teams, and key stakeholders about campaign goals, progress, and results
- Partner across the Marketing organization to map demand generation activities to ICP's, track and analyze campaign performance, and test messages
- Partner with sales leaders to develop and communicate integrated campaign plans, expectations, and results to commercial teams
- Develop lead-nurture campaigns to maintain and increase lead engagement through the revenue funnel
- Continuously test and optimize marketing tactics to improve performance
- Manage lead-acquisition tools, third-party CPL vendors and sponsored content programs
Experience :
The salary range for this position is expected to be between $130,000-$165,000 OTE annually. The salary range is determined by experience, seniority, and additional factors.
Salary : $130,000 - $165,000