Director of Marketing and Admissions

Job Description

We are seeking a highly motivated, creative and strategic Director of Marketing and Admissions , with strong interpersonal and communication skills, to join a supportive team in a successful and expanding school.

Find out if this opportunity is a good fit by reading all of the information that follows below.

About the Role

As a member of the school’s leadership team, your primary responsibility will be driving student enrollment. You will do this by ensuring families receive an exceptional experience at each stage of their journey with our school - from awareness and consideration, through to enrolment and advocacy.

To deliver a first-class family experience every time, you will need to forge great relationships with colleagues from across the school, so that everyone is working together to achieve our vision.

You will build and implement the school’s strategic marketing, admissions and communications plan, using data and insights to inform actions to improve performance.

Working collaboratively with the regional team you will maximize our brand awareness in the community through the creative use of both traditional and digital channels, ensuring consistency in message, visual identity and tone of voice across all media.

As an exceptional leader of people, you will coach and develop the commercial, creative, and customer-orientated skills of your team, and be a consummate ambassador for the school brand.

You will develop and execute a seamless admissions process, from initial enquiry, to leading tours, securing enrollment, to integrating new families into the school community.

If you relish the idea of working in a child-centered environment within an international context, where you get to build meaningful relationships that lead to making a difference, then this could be the perfect opportunity for you.

About You

As the ideal candidate :

• You’ll be degree educated and have demonstrable experience in brand-building, sales and / or marketing roles, ideally in service delivery roles.
• Strong leadership skills and a proven ability to manage and coach a team to achieve business objectives will be part of your repertoire.
• You’ve got superb project management skills and know how to mobilise efforts to launch successful initiatives.
• You’ll be a natural communicator, adept at building relationships and influencing outcomes at all levels, both inside and outside our organisation.
• You’ll be able to prove you love data, with experience of capturing and analysing it, and using it to come up with actionable insights.
• You’ll be digitally savvy, able to make a positive contribution to the school’s digital footprint of owned, earned and paid media.
• You love being a part of a team.
• You are resilient, creative, humble and caring.

Company Description

The British International School of Charlotte is a fast-growing independent private school situated in the popular area of Ballantyne, in Charlotte, North Carolina. We challenge and inspire children from the ages of 18 months through to 18 years of age and graduate students with the highly acclaimed International Baccalaureate Diploma. We are a diverse international community who truly personalizes learning so that every child can achieve ambitious goals.

As a member of the Nord Anglia Educational family of schools across the globe, we can draw on the strength of this forward-thinking, international, premier and contemporary educational network.

NORD ANGLIA EDUCATION

We’re Nord Anglia Education, one of the world’s largest premium international schools organizations. Every day, our teachers and support colleagues help our thousands of students achieve more than they ever imagined possible.

A transformational education at our schools is focused on excellent academic outcomes, creativity, wellbeing, and international connectedness. Our innovative use of educational technology also creates a personalized, 21st-century learning experience for all students, while our global scale means we can recruit and retain the world’s best teachers and offer unforgettable events and expeditions.

Our people are empowered to make a difference in their fields of expertise. Our fast pace of growth requires evolution and change from everyone, giving you the chance to define the role you do in the future. This challenges the learning agility of our employees and ensures every day brings interesting new experiences.

Founded in 1972 in the United Kingdom, our first international school opened in 1992 in Warsaw, followed by rapid growth across the world since the 2000s. When you join our team, you’ll become part of a global family of experts working for a fast-growing premium international brand.

Safeguarding

At Nord Anglia Education we are committed to providing a world-class, safe, happy environment in which children and young people can thrive and learn. We are committed to safeguarding and promoting the welfare of all our pupils irrespective of race, ability, religion, gender, or culture.

Nord Anglia Education is committed to the safeguarding of children and young people. Any offer of appointment will be subject to appropriate national and international vetting procedures including satisfactory criminal record checks from all your countries of residence / birth and any country of residence within the last 7 years.

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