Dir Consumer Activation (Beyond Nic)

Reynolds American is evolving at pace - truly like no other organization.

To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!

WE ARE LOOKING FOR A Director Consumer Activation

FUNCTION: Beyond Nicotine

LOCATION: Washington DC, Dallas or Winston Salem

ROLE POSITIONING AND OBJECTIVES

WHAT YOU WILL BE ACCOUNTABLE FOR

• Understand the consumer, the category, and the brands’ strategies
• Ability to connect a marketing ecosystem in each channel (tone, approach, look and feel)
• Develop strong, strategic partnerships through the sponsorship arm of the business
• Significant collaboration with cross functional teams, agencies, and companies.
• Understand the consumer, the category, and the brands’ strategies
• Ability to connect a marketing ecosystem in each channel (tone, approach, look and feel)
• Develop strong, strategic partnerships through the sponsorship arm of the business
• Significant collaboration with cross functional teams, agencies, and companies.
• Responsible for understanding current and future regulatory and legislative guidelines

CAN THIS BE YOUR FUTURE ROLE?

• Can you provide and develop a go to market strategy for in person activation – sampling, events, festivals
• Can you be responsible for development of the strategic intent of net-new capabilities to amplify presence, and enhance consumer experience within traditional retail, specialized channels, and digital content integration.

• Can you be responsible for clearly delivering strong & bold communication of strategic merchandising/presence guidelines within the Activation & Trade Marketing organization, and briefs to external third-party agencies.

ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE

• 3-5 years working in a related field, preferably event/experience marketing
• Strong analytical capabilities with demonstrated track record of data-driven decision making
• Manages large & complex projects / processes with limited manager oversight
• Builds strong relationships with, collaborates with, and influences external and internal partners without direct line authority
• Plans, executes, and reports out on programs / initiatives, tracking, and deliverables thru a commercial and experiential (brand building) lens
• Bachelor’s Degree required - marketing specialization is a plus
• Graduate Degree (MBA) and / or prior brand marketing experience in CPG category is a plus
• Demonstrated knowledge of digital marketing tactics including social media, interactive, personalization, mobile / digital, and / or AR and VR marketing is a plus

WE ARE REYNOLDS AMERICAN—A member of the BRITISH AMERICAN TOBACCO GROUP

At Reynolds American, we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at REYNOLDS AMERICAN.

• Global Top Employer with 53,000 British American Tobacco employees across more than 180 markets
• Reynolds American certified as Great Place to Work
• Brands sold in over 200 markets, made in 44 factories in 42 countries
• Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
• Diversity leader in the Financial Times and International Women’s Day Best Practice winner
• Seal Award winner – one of 50 most sustainable companies

BELONGING, ACHIEVING, TOGETHER

Have you been on a career break for 18 months or longer? Are you ready to return to your career? If your answers to these questions is yes, we would love to hear from you. Regardless of why you took a break, we value you for all the skills you can bring to the workforce. Reignite your career, work flexibly, be part of a dynamic team and upskill yourself with on-the-job training and development support.

Collaboration, diversity and teamwork underpin everything we do here at Reynolds American. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!