Content Marketer

Description

Britten, Inc. is a veteran-owned (VOSB), creative production house dedicated to delivering innovative signage, displays, and event branding solutions that make our customers stand out in a crowd. For 35 years, we’ve leveraged our state-of-the art design, printing, fabrication, and manufacturing capabilities to propel high-impact campaigns and promotional ideas into the world. Always on time, on strategy, and on budget, we build the stuff that helps people, communities, and businesses flourish and prosper. 

Located in Traverse City, Michigan, this creative production studio known as Britten seeks talented individuals to join our team. We’ve built a reputation for saying "yes" to projects others won't touch. Our people make that possible, individuals who put a premium on thoughtful service, care about the people next to them, and are willing to go the extra mile on projects they touch. Click here to learn more about Britten, Inc. www.britteninc.com

What We Seek...

We are looking for someone with a passion for content creation and social media marketing to take on the role of Content Marketer. The Content Marketer will be responsible for developing, implementing and executing our content marketing and social media strategy. This includes producing content on our website(s) like case studies/blog posts and social media marketing initiatives across Britten’s product portfolio. Our content strategy is primarily focused on highlighting recent work, our people, customers and telling the Britten story. You will be required to collaborate with internal teams and customers to capture videos, photos and copy to build a content pipeline and develop a content calendar.

We want people who align with and can live our core values: 

We Say Yes

We Hustle
We Think Bigger 

We Keep Promises 

We Build People Up

Job Summary and Job Functions

• Work with sales, leadership and key stakeholders to identify, define and plan our content/social media marketing strategy across the organization
• Take ownership over the content and social media marketing processes and execute the strategy for our company social media accounts and business leaders
• Create and manage the social media and content calendar to support all business units (Britten, BoxPop, BannerSaver, Foam, Woodworks)
• Possess a strong understanding of the company’s brand strategy, messaging, and copywriting style to develop tailored messaging/copy 
• Ensure all social media and content marketing efforts serve to achieve immediate and long-term business goals, identifying and executing improvements for processes, content, and lead generation
• Partner with sales team and leadership to gather information about projects to highlight through social media
• Identify specific markets, groups and job titles to target with paid social ads to grow following and engagement
• Measure and report out monthly and annual metrics tied to company objectives 
• Work with outside vendors as needed to ensure data and integrations are working
• Capture video and photos of projects and events, this may require some travel
• Partner with sales team to build out compelling content and messaging
• Formulate a plan for how we leverage SalesForce and Apollo data to create effective social media marketing initiatives and paid social campaigns.
• Responsible for monthly website content which includes case studies and blogs.
• Work with the marketing team to build monthly internal and external newsletters. 
• Manage data integrity, quality and clean-up in collaboration with Sales/IT.
• Monitor Salesforce data and processes in collaboration with Sales/Leadership/IT
• Align with and believe in the company core values: We Say Yes, We Hustle, We Think Bigger, We Keep Promises, We Build People Up

Other Duties

Please note this job description is not designed to be exclusive or exhaustive and the post holder will be required to undertake such tasks as may reasonably be expected within the scope of the position. Duties, responsibilities and activities may change at any time with or without notice.

Requirements

• BA/BFA in Marketing, Graphic Design, English or related experience preferred
• Experience in Adobe Creative Suite and AI is a plus
• 2-3 years of social media and/or content marketing experience
• Creative skills: video production, photography, copywriting and AI 
• Strong understanding of social media best practices and strategy
• Basic knowledge of search engine marketing and SEO best practices
• Effective verbal and written communication as well as listening skills. 
• Ability to manage multiple priorities at once
• Effective time management, organizational and project planning skills
• Ambitious to improve both yourself and the business
• Demonstrate effective teamwork, conflict resolution skills, and relationship building 
• Approaches work with enthusiasm, maintains a positive outlook and is self-reliant
• Align with and believe in the company’s core values: We Say Yes, We Hustle, We Think Bigger, We Keep Promises, We Build People Up. 

Physical Demands and Work Environment

• Office environment working atmosphere 
• Moving self in different positions to accomplish tasks in various environments 
• Remaining in a stationary position, often standing or sitting for prolonged periods 
• Moving about to accomplish tasks or moving from one worksite to another 
• Communicating with others to exchange information 
• Repeating motions that may include the wrists, hands and/or fingers
• Performing and assessing the accuracy, neatness and thoroughness work 
• Sedentary work that primarily involves sitting/standing
• Light work that includes moving or adjusting objects up to 20 pounds

Compensation and Benefits

A competitive hourly rate and/or salary is being offered and a full benefits package for all full-time positions. Benefits Package Highlights: 

• Medical, Dental and Vision Insurance coverage options
• 401K with employer match of contribution (Employer match equal to 50% of contributions to the plan, up to 6% of employee’s pay) 
• Paid Holidays
• Paid Time Off (Full time employees) 
• Educational Assistance
• Life Insurance-company provided 
• Reimbursement for safety glasses and/or work boots (if position requires and qualifies) Company provided safety, skill development and/or leadership training opportunities

Britten, Inc. and its affiliates are equal opportunity employers and do not discriminate against otherwise qualified applicants in employment on the basis of race, color, religion, age, sex, national origin, genetic information, disability, or any other characteristics as protected by federal, state or local law. Britten, Inc. is a drug free employer.