What are the responsibilities and job description for the Social Media Account Executive position at BRND House?
REQUIREMENTS:
• 3-4 years of agency or social media experience
DESCRIPTION:
BRND House is looking for a passionate and detail-oriented Social Media Account Exec. to oversee and develop clients' social media marketing efforts. Position will be responsible for up to 8 accounts.
BENEFITS:
• 4.5 day work week
• Competitive salary
• Hybrid office with unlimited remote days
• Paid Christmas break
• Paid sick days
• Paid personal/vacation days
• Paid holidays
• United Healthcare and elective Dental Coverage
• New business commission structure
• Opportunity for development and advancement
RESPONSIBILITIES:
• Develop, oversee and execute social media marketing plans identifying target customers and setting clear brand objectives. Establish a consistent visual design and strategize content, engagement, conversion and promotion strategies.
• Lead the creation and publishing of relevant, original, high-quality content, overseeing all development and design.
• Manage client content shoot schedule and assist in curating/managing all published content (images, video and written).
• Write captions and generates content utilizing client brand voice.
• Develops engaging Instagram Reels, stories, story series, in-feed posts, etc.
• Develop and expand community and/or influencer outreach efforts.
• Conducts daily engagement on all social media accounts including daily follow up and tracking of check-ins on all platforms.
• Compile monthly reports for management showing results (ROI).
• Determine, measure & analyze client KPIs on a regular basis, including but not limited to: Audience Growth, Audience Profile, Audience Engagement, Content Reach, Engagement by Content Type, Leads, Response Rate and Quality.
• Monitor trends in social media tools, applications, channels, design and strategy. Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns in an effort to maximize results.
• May oversee and manage social media marketing coordinators and interns. Guide the team’s learning areas and understanding of social media strategy through weekly meetings, daily editing of posts and content feedback both written and visual.
• Demonstrate ability to map out a comprehensive marketing plan, drive strategies that are proven by testing and metrics, develop relevant content topics to reach the client’s target customers and oversee monitoring (listen and respond to users in a “Social” way while cultivating leads and sales).
• Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate.
• Implement ongoing education to remain highly effective.
• Create a regular publishing schedule, leverage the right tools to manage client content and oversee all editorial calendars, influencer marketing and execute timely marketing campaigns.
- Please submit: Resume, Cover Letter and Portfolio to hiring@brndhouse.com.