What are the responsibilities and job description for the Marketing Manager position at Broadway National Group?
Our Family
Broadway National, one of Inc. 5000's fastest growing privately owned companies, provides national and international Property Management services to high profile clientele throughout a wide range of businesses. Such businesses include Tech, Restaurant, Super Market, Facility Maintenance, Retail, Specialty and more.
Job Responsibilities
Develop and implement data-driven lead generation strategies across multiple channels, including digital advertising, email marketing, content marketing, SEO, PPC, social media, and events.Optimize marketing campaigns to increase lead quality and conversion rates.Oversee the creation of compelling content, including landing pages, emails, whitepapers, case studies, and webinars, to attract and engage prospects.Manage and enhance marketing automation and CRM tools to improve lead nurturing and pipeline efficiency.Analyze campaign performance, track key performance indicators (KPIs), and provide insights to improve marketing ROI.Collaborate with the sales team to align marketing initiatives with revenue goals and ensure seamless lead handoff.Conduct A / B testing, audience segmentation, and performance analysis to refine lead generation tacticsResearch and implement emerging trends, tools, and best practices in lead generation and digital marketing.Monitor competitor strategies and industry trends to identify new growth opportunities.Job Qualifications
Bachelor's degree in Marketing, Business, Communications, or a related field.5 years of experience in lead generation, demand generation, or digital marketing.Proven track record of successfully executing lead generation campaigns that drive measurable results.Expertise in digital marketing channels, including SEO, PPC, email marketing, and paid social media.Proficiency in marketing automation platforms (HubSpot, Marketo, Pardot, or similar) and CRM systems (Salesforce preferred).Strong analytical skills with experience using Google Analytics, campaign tracking, and reporting tools.Excellent project management, communication, and collaboration skills.Ability to thrive in a fast-paced, results-oriented environment.Experience in B2B marketing is highly preferred.Experience in a SaaS organization is highly preferred.Benefits
Medical, Dental and VisionCompany paid Group Term Life Insurance401 (k) Retirement savings plan (company match)Paid vacation, sick / personal time and floating holidaysPaid Holidays
Why Broadway?
We aim to provide our employees with a family-oriented atmosphere, where they are encouraged and motivated in a comfortable setting, while still being given the proper tools to grow within the company. As we experience rapid growth each year, we strive to assure our employees grow with us. Our company welcomes both those who have industry experience and those who are interested in learning about the facility maintenance business. We offer extensive training to new hires, providing them with the skill set needed to succeed. Our goal is to not only to provide exceptional customer service to our clients, but also to create an environment where employees flourish.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
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Pay Range :
85,000 - $120,000 per year
Salary : $85,000 - $120,000
