What are the responsibilities and job description for the Marketing Coordinator position at Broadway Powersports of Longview?
Job Overview
We are seeking a dynamic and detail-oriented Marketing Coordinator to join our team. The ideal candidate will play a crucial role in supporting our marketing initiatives and driving brand awareness. This position requires a blend of creativity and analytical skills to effectively manage various marketing campaigns and projects. The Marketing Coordinator will ensure that all efforts align with our business goals.
Duties
- Assist in the development and execution of marketing strategies across multiple channels, including digital, social media, and email.
- Conduct market research to identify trends, customer preferences, and competitive landscape.
- Manage performance marketing campaigns, ensuring optimal budget allocation and return on investment.
- Collaborate with the advertising sales team to create compelling promotional materials.
- Oversee e-commerce initiatives, optimizing product listings and driving online sales.
- Implement marketing automation tools to streamline processes and enhance customer engagement.
- Develop content for social media platforms, maintaining a consistent brand voice and engaging with followers.
- Analyze campaign performance metrics using Google Analytics and other tools to inform future strategies.
- Coordinate email marketing campaigns, including list management, content creation, and performance tracking.
Skills
- Strong understanding of performance marketing principles and best practices.
- Proficiency in budgeting for marketing initiatives and managing expenses effectively.
- Experience in advertising sales with a focus on driving revenue growth.
- Familiarity with e-commerce platforms and strategies for increasing online sales.
- Knowledge of email marketing techniques and tools for effective communication.
- Excellent research skills to gather insights that inform marketing decisions.
- Experience with marketing automation software to enhance efficiency in campaigns.
- Proficient in social media marketing strategies across various platforms.
- Familiarity with Google Analytics for tracking campaign performance and generating reports.
Join us as we strive to elevate our brand presence and connect with our audience through innovative marketing efforts. If you are passionate about marketing and eager to contribute to a collaborative team environment, we encourage you to apply.
Job Type: Full-time
Pay: $40,000.00 - $50,000.00 per year
Schedule:
- 8 hour shift
Experience:
- Marketing: 1 year (Preferred)
Ability to Commute:
- Longview, TX 75605 (Preferred)
Ability to Relocate:
- Longview, TX 75605: Relocate before starting work (Preferred)
Work Location: In person
Salary : $40,000 - $50,000