What are the responsibilities and job description for the Marketing Account Manager position at Brookdale Senior Living?
Manages the start to finish local community and corporate creative projects, strategy, goals, brand look and feel, across all media types and tactics. Serves as the central point of contact for marketing department as it pertains to communitys primary localized marketing and advertising efforts; plus, ensures the creative aligns with Brookdales creative standards and guidelines.Manages local community and corporate creative projects within established Brookdale guidelines. Creative tactics can include : digital (display, landing pages), collateral (flyers, brochures, etc) emails, direct mail (creative and purchase lists), signage and more.Leads community creative strategy and creative output for marketing department.Oversees media agency contact to lead the development for custom community media plans; works to guide advertising placement based on overall marketing objectives and creative messaging strategy.Works with Creative, Production and Traffic to devise a campaign that meets the clients marketing objectives and timeline.Presents creative work to marketing strategists to field; manages editing and most production processes Analyzes performance and optimize results to ensure effective performance.Recommends key advertising and brand strategies and creative tactics to best align with the corporate guidelines and requests.Works closely with the creative team to guide the creative development process.Responsible for management of communications and timing on behalf of the client.Oversees budget estimates and invoice to ensure projects are cost effective and remain within budget.This job description represents an overview of the responsibilities for the above referenced position. It is not intended to represent a comprehensive list of responsibilities. An associate should perform all duties as assigned by his / her supervisor.Voted by Newsweek in 2024 as one of America's Greatest Workplaces for DiversityThis position will sit in our Brentwood officeMake Lives Better Including Your Own.If you want to work in an environment where you can become your best possible self, join us! Youll earn more than a paycheck; you can find opportunities to grow your career through professional development, as well as ongoing programs catered to your overall health and wellness.Full suite of health insurance, life insurance and retirement plans are available and vary by employment status. Additional benefits offered include, but are not limited to : Tuition ReimbursementPet InsuranceAdoption Reimbursement BenefitsVariety of Associate DiscountsVeterans, transitioning active duty military personnel, and military spouses are encouraged to apply.To support our associates in their journey to become a U.S. citizen, Brookdale offers to advance fees for naturalization (Form N-400) application costs, up to $725, less applicable taxes and withholding, for qualified associates who have been with us for at least a year.
