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Brand Development Manager

Brooklyn Bottling of Milton NY
Milton, NY Full Time
POSTED ON 3/5/2025
AVAILABLE BEFORE 6/5/2025

EOE Statement

We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.

Description

PURPOSE OF THE ROLE : Drive sustainable and profitable growth of the Brazillian brand through the development, implementation and execution of programs that will broaden distribution of the products as well as support and develop the brand image with traditional as well as new consumers.

KEY RESPONSIBILITIES :

1.Strategy, Planning and Execution

  • Develop and implement trade marketing strategies and programs to achieve business goals.
  • Design trade promotions and campaigns tailored to different channels (e.g., retailers, restaurants, wholesalers).
  • Align with AMBEV on the implementation and execution of sales and marketing programs to support the brand
  • Monitor and evaluate the success of trade campaigns to refine future efforts.

2. Channel Management

  • Review, analyze and identify growth opportunities in distribution channels
  • Provide the guidance to distributors to optimize product placement and visibility in retail outlets.
  • Build relationships with key trade partners to drive long-term partnerships
  • 3. Data Analysis and Reporting

  • Track sales and market performance to measure ROI of trade marketing initiatives.
  • Conduct market and competitor analysis to identify trends, gaps and opportunities
  • Provide regular reports to management with insights and recommendations.
  • 4. Budget Management

  • Manage trade marketing budgets effectively, ensuring cost-efficiency.
  • Allocate resources to priority campaigns and key accounts.
  • 5. Training and Communication

  • Train sales teams and trade partners on the Brazillian Brand and related promotions.
  • Act as a liaison between marketing, sales, and trade partners to ensure clear communication and alignment with "mother brand".
  • 6. Event and Tradeshows

  • Coordinate trade shows and consumer samplings.
  • 7. Relationship Management -Build and maintain strong relationships with distributors, retailers, and wholesalers. Act as a brand ambassador for the company in all trade-facing interactions.

    8. Compliance and Standards

  • Ensure all trade marketing activities comply with brand guidelines and legal requirements. Monitor the execution of campaigns in the field to maintain quality and consistency.
  • This position reports directly to the CEO of the USA Master Franchise partner as well as acts as an interface with the assigned Export Manager from AMBEV.

    Position Requirements

  • Proven experience in marketing, sales, or customer service roles; experience as a Brand Ambassador is a plus.
  • Strong interpersonal and communication skills.
  • Ability to work independently and manage multiple tasks effectively.
  • Enthusiastic, outgoing personality with a passion for building relationships.
  • Willingness to travel frequently and work flexible hours, including weekends as needed.
  • Valid driver's license and access to a reliable vehicle.
  • Bilingual preferred- Portuguese
  • Full-Time / Part-Time

    Full-Time

    Salary

    100000

    Position

    Brand Ambassador Guarana

    Division

    Brooklyn Bottling Company of Milton NY

    Location

    Brooklyn Bottling of Milton

    This position is currently accepting applications.

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