What are the responsibilities and job description for the Marketing Associate position at Brooks International?
Entry-Level Marketing Position
Location: Brooks International, Global Headquarters, Downtown West Palm Beach, FL
About the Job
About Brooks International:
Brooks International, recently awarded its third consecutive win as one of Consulting Magazine’s "Best Firms to Work For" in 2024, is seeking an Entry-Level Marketing Associate to join our award-winning Global Professional Services Firm. Founded in 1960, Brooks International is intimately known by Private Equity, Global 2000 CEOs, and Privately Held Chairs as a unique Executive Services company. We deliver unparalleled results by focusing on client strategic imperatives and behavioral, sustainable step-change upgrades, driving extraordinary profit value for our clients.
Position Overview:
The Entry-Level Marketing Associate will play a critical role in shaping Brooks International’s digital presence through content creation, outreach, and engagement. This role is ideal for a creative, self-motivated individual looking to grow their marketing career while directly impacting business outcomes.
Primary responsibilities include:
- LinkedIn & Website Content Creation: Develop, write, and manage compelling content for LinkedIn and our website, including articles, posts, and updates, that align with brand voice and company objectives.
- Article Writing: Research, write, and optimize thought leadership articles and blog posts that resonate with target audiences.
- LinkedIn Outreach Using Sales Navigator: Identify, connect, and engage with potential clients and industry leaders, leveraging LinkedIn Sales Navigator to support business development goals.
- Website Management Using WordPress: Routine management and maintenance of company website and related pages using WordPress - includes updating leadership page, publishing new case studies and executive summaries derived from recently completed client engagements, etc.
- Marketing Document Drafting and Publishing: Generating publishable one-page PDF's and related PowerPoint slide using a combination of Excel (for chart generation using raw data), Adobe Acrobat Pro, and Brooks International's proprietary OpenAI Custom GPT's.
- Video Production and Editing for Publishing of Marketing Videos: Using platforms and services such as (but not limited to), Invideo.ai (or similar), Microsoft Clipchamp, Adobe Stock, Adobe Creative Cloud, and other platforms in order to generate sub-content, compile that content and generate publish-ready marketing and advertisement videos.
- Content Strategy: Assist in developing and executing a content calendar to ensure consistent, timely, and impactful communication.
- Performance Analytics: Track and report content performance metrics, offering insights and recommendations for optimization.
- Other Marketing-Related Functions and Tasks: Any tasks or special projects not listed above, relating to or categorized as a subcomponent of, any type of Marketing or Business Development function.
Candidate Qualifications:
- Candidates should demonstrate a natural yearn for velocity and sense of urgency to keep up with a fast-moving and quickly evolving organizational environment.
- Candidates must demonstrate a results and deliverables-based mentality vs. time or hours spent mentality.
- Exceptional writing, editing, and storytelling skills with a portfolio or examples of previous work.
- Proficiency in LinkedIn (experience using Sales Navigator is a plus) and other social media platforms.
- Familiarity with website content management systems (e.g., WordPress) is a plus.
- Familiarity and/or proficiency using video editing / management software such as Invideo.ai (or similar), Microsoft Clipchamp, Adobe Stock, Adobe Creative Cloud, and other platforms that generate similar outcomes for producing, creating and compiling content to publish marketing videos.
- Strong organizational and time management skills, with the ability to handle multiple tasks in a fast-paced environment.
- A proactive mindset, attention to detail, and willingness to learn and grow.
- The following personal attributes: intellectual curiosity, creativity, a passion for marketing and business, a positive attitude, and a commitment to excellence.
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
Compensation and Benefits:
We offer a competitive compensation package, including:
- Base salary
- Commensurate depending on
- Based on experience and level of potential capability / effectiveness
- Quarterly performance-based bonuses
- Comprehensive benefits package
- Employer-funded Health, Vision, and Dental coverage,
- 401(k) savings plan with maximum Employer Match
- A generous annual PTO and holiday schedule
Recruitment Process:
Please apply for this position through this post to be considered for our next virtual recruitment event. These events are limited in capacity to allow personalized Q&A and live interviews with Brooks International team members. This is the first step in our Talent Acquisition process.
Join us at Brooks International and be part of a team driving extraordinary outcomes in the consulting and professional services industry. We look forward to your application!