Who We Are :
At Brooks, we believe movement is the key to feeling more alive. That’s why we’re driven to create gear and experiences that take people to the place that makes them feel more alive — whether it’s a headspace, a feeling, or a finish line.
Everyone who works at Brooks is propelled by a company culture that sparks excitement, fuels collaboration, inspires creativity, and ignites innovation.
Our brand values help bond us together and drive our success :
- Runner First : We act in the best interest of the runner
- Word is Bond : We do what we say we’ll do
- Champion Heart : We give our all in everything we do
- There is no “I” in Run : We stay generous with our humanity
- Keep Moving : We find ways to move every day, because joy is kinetic!
We welcome everyone from every walk of life looking to inspire others through the power of movement — because we’re all moving towards something. Let’s run there.
Your Job :
As the Senior Manager, Social Media & Influencer Marketing, you will be responsible for leading and evolving the strategic vision for Brooks' social media and influencer marketing efforts across North America. You will oversee and collaborate with members across the Social Media and Influencer Marketing teams - ensuring their programs align to broader brand and business goals while fostering a cohesive and integrated approach to storytelling and engagement across channels.
You will act as a strategic leader, advocating for the role of social and influencer marketing in driving brand awareness, engagement, and loyalty while delivering measurable results. You will partner cross-functionally across the organization and with external agencies to deliver dynamic, high-impact programs and campaigns that inspire runners, elevate the Brooks brand and drive cultural relevancy for the brand.
Your Responsibilities :
Team Leadership & Strategy :Set the overarching strategy for social media and influencer marketing, ensuring alignment with the Brooks global and North America marketing goalsLead annual and quarterly budget planning for social media and influencer programs, ensuring effective allocation and prioritization of resources to maximize impactCollaborate with cross-functional teams (e.g., PR, Retail, Digital, Product, and Creative) to integrate social and influencer strategies into broader brand initiativesEstablish KPIs and benchmarks for success, leveraging data and analytics to inform decision-making and optimize programsAgency Leadership & Partnership Management :Lead relationships with external agency partners, ensuring they deliver innovative, best-in-class solutions that align with Brooks’ brand values and objectivesSet clear expectations and provide strategic guidance to agency teams, driving excellence in creativity, execution, and performanceRegularly evaluate agency performance, offering constructive feedback and identifying opportunities for growth and improvementFoster a collaborative and productive partnership environment that pushes agency partners to innovate and exceed goalsTeam Management & Development :Lead, mentor, and manage teams, fostering a collaborative and innovative environmentSupport the professional growth and development of team members, providing coaching and guidance on strategy, execution, and analyticsOversee team workflows, resource planning, and goal settingSocial Media Management :Guide the evolution of Brooks’ social media strategy across all key platforms (e.g., Instagram, FB, TikTok, YouTube, Threads, and more)Partner with the Social Media Manager to oversee content planning and development, ensuring alignment with brand voice and toneIdentify and prioritize new platforms, trends, and technologies that align with brand objectivesIdentify and implement process improvements to enable flawless execution of strategyInfluencer Marketing Oversight :Collaborate with the Influencer Marketing Manager to refine and expand Brooks’ influencer programs, with a focus on authenticity, community building, and measurable impactOversee key influencer partnerships and activations, ensuring alignment with brand priorities and storytelling goalsBuild and maintain relationships with key influencers, ambassadors, and third-party agencies to drive strategic partnershipsEnsure effective negotiation strategies are implemented to secure partnerships with influencers at competitive rates, maximizing ROI while maintaining high-quality relationshipsCross-Functional Collaboration :Promote content amplification and sharing across influencer and social teamsPartner with internal stakeholders (e.g., Product, Retail, Events) to create integrated campaigns and leverage opportunities for social and influencer synergyWork with global counterparts to ensure alignment and sharing of best practices across regionsSupport global storytelling initiatives by amplifying key product and brand narratives through North American social and influencer channelsPerformance Analysis & Reporting :Ensure all campaigns and initiatives are supported by robust measurement and reporting frameworksDeliver insights-driven post-mortems to inform future strategies and enhance program effectivenessStay ahead of industry trends and competitive benchmarks to position Brooks as a leader in social and influencer marketingQualifications :
Bachelor’s degree in Marketing, Communications, or a related field, or equivalent experience.10 years of experience in social media and influencer marketing5 years in a leadership roleProven track record of managing and growing social media channels and influencer programs with measurable successDeep understanding of major social media platforms, influencer engagement strategies and emerging trends and the intersection across both channelsRobust agency management experiencePersonal experience producing social media content, editing, storyboarding, writing creative treatments, is a plusStrong leadership and team management skills, with a passion for mentoring and developing talentExceptional project management and organizational abilities, with experience managing budgets and resourcesExcellent communication and presentation skills, with the ability to influence and inspire stakeholders at all levelsTalent management and / or talent agency experience is a plusCompensation : The pay range for this position, based out of the Brooks Seattle HQ, is $131,662 to $210,680 per year. Base pay offered will vary depending on job-related knowledge, skills, and experience.
Other :
Brooks is proud to offer a robust benefits package to our employees and their families!
Benefits : including medical, dental, vision, life and AD&D insurance, disability insurance, HSA and employer contribution, FSA, family & fertility assistance, 401K Savings Plan and match, employee assistance program, and transportation assistance.
Paid Time Off : Brooks offers generous time off including up to five weeks of paid time off, eleven paid holidays, paid sick and parental leave.
Bonus : in addition to base pay, Brooks employees may also be offered an annual bonus based on company performance.
Perks : including product discounts, employee recognition, fitness discounts, volunteer and donation benefits.
Location : You will spend 3 days per week in our Seattle offices, as we believe our organization flourishes when connections, collaboration, creativity, problem-solving, and celebrations happen in person.
At Brooks, we celebrate diversity & equity. We are committed to creating an inclusive environment, and encourage people of all backgrounds, perspectives, experiences, and skills to apply. Brooks is proud to be an equal employment opportunity employer. All employment decisions are made without regard to race, religion, creed, color, national origin, age, sex, gender, gender identity or expression, two-spirit identity, sexual orientation, genetic information, the presence of a physical, mental, or sensory disability, marital status, pregnancy (including childbirth and related conditions), caste, citizenship or immigration status, honorably discharged veteran or military status, actual or perceived victims of domestic violence, harassment, sexual assault or stalking, HIV or Hepatitis C infection, political ideology, use of a trained service animal by a person with a disability, or on any other basis protected by federal, state, or local law, or any other non-merit based factors.
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Salary : $131,662 - $210,680
