Let's Grow Together
You can get further details about the nature of this opening, and what is expected from applicants, by reading the below.
Our mission is to live our “at your side” promise and simplify and enrich the lives of our customers, employees, and communities. "At your side" is more than a slogan to us; it’s the purpose we do our best to fulfill every day. With a legacy spanning over a century, this is a great place to launch or expand any career and push the boundaries of what comes next. We're committed to achieving shared success, and we provide opportunities for you to develop through experience, exposure and education.
The Senior Director, Product Management & Marketing owns overall product management and marketing strategy development and execution for Brother Mobile Solutions (BMS), a division of Brother International Corporation.
This role leads the product management team, which is responsible for :
- Leading the product lifecycle from idea generation and requirements definition to product and solutions launch and go-to-market execution.
- Applying broad knowledge of company's product and solutions capabilities as well as competitive environment to identify new growth areas, new technology and emerging product opportunities.
- Overseeing the analysis and evaluation of key market statistics and customer requirements to define product strategies and identify product opportunities to expand market share.
- In-depth market analysis, business case development for optimization of existing products and solutions alternatives and / or to create the next generation of new products.
This role leads the Marketing group, responsible for the development and execution of all aspects of marketing strategy, including but not limited to : marketing budget, branding, advertising, web marketing, digital marketing, content marketing, campaign management, social media, search engine optimization, channel marketing, lead generation, managing partner programs, public relations, new product launches and event management.
This role collaborates with the leadership, sales, engineering, operations, BIL (headquarter) product planning, legal, CXC and finance teams.
WHAT YOU’LL DO
Lead the Product Management Function
Lead the product management team to create / maintain the following business-critical product management processes for all BMS product lines.Ensure effective product management, including but not limited to the following aspects : product roadmap / vision (extending out at least 5 years), product messaging, unique value proposition, pricing, end of life announcements, ROI / TCO tools, product web presence, promotions, competitive analysis, warranty offerings, service offerings & presentations.Oversee conceptual studies and market research, design concepts for new product ideas (hardware, software, supplies, service), and review business case justifications to drive the projects with BMS Engineering and BIL product planning / engineering teams.Proactively canvass internal and external organizations and resources for product and solutions suggestions and ideas.Own and manage the product management team’s KPI development, measurement, tracking and reporting out.Lead the Marketing Function
As the leader of the BMS marketing group, lead the development and execution of all activities relating to the company’s marketing strategy, including but not limited to : marketing budget, branding, advertising, web marketing, digital marketing, content marketing, campaign management, social media, search engine optimization, channel marketing, managing partner programs, public relations, new product launches and event management.Guide team members, contractors and channel partners in the development, creation, proofing, launch and execution of a wide range of high-impact marketing campaigns, digital marketing campaigns, projects, programs or initiatives.Ensure that marketing projects target end-users or channel partners in BMS’ focus vertical markets and are developed for the specific purpose of creating demand for BMS solution and product offerings.Ensure that integrated campaigns, projects, and initiatives cover the full range of product, vertical, alliance, application / solution and channel marketing, optimizing the most impactful and cost-effective mix of marketing channels.Own and manage the entire lead generation, delegation tracking, and follow-up process, working towards an ultimate goal of implementing a fully closed-loop cycle from lead inception to revenue recognition.Own and manage marketing teams KPI development, measurement, tracking and reporting out.Departmental & Cross Functional Leadership
Lead, develop, and manage a growing team of performance marketers and product management professionals to effectively and efficiently deliver results based on clear goals.Assist with driving group strategy, culture drivers, communication, and progress.Actively participate as a key member of the BMS Leadership Team, providing valuable insights and experiences relevant to long and short-term company success.Create and nurture a culture aligned with Brother’s culture drivers and leadership direction.Motivate, inspire, train, and lead a diverse team in a dynamic, fast-paced environment.Create annual marketing plans with consistent optimizations designed to meet company goals, incorporating plans to measure the effect (ROI) of our efforts.As a key leader of the BMS organization, promote collaboration across cross-functional teams and drive various functional initiatives to help achieve BMS’ vision and goals.ABOUT OUR IDEAL CANDIDATE
Education
Bachelor’s Degree (or equivalent experience) in Business, Marketing, Engineering, or similar field – Required.Master’s Degree (or equivalent experience) MBA, Marketing, Engineering, or similar field – Required.Experience
Minimum 15 years A combination of experience spanning the following areas :Extensive, broad-based experience in marketing, product management, and solutions / vertical marketing.Experience marketing technology products into commercial / industrial.Significant executive leadership experience, overseeing multiple complex teams.Experience in business planning and analysis in support of new product introduction.Experience interfacing with customers, partners, sales teams, vendors, and other external stakeholders for the product business.Experience with technology channels of distribution (distributors, solutions VARs, ISV’s, etc.), their associated business models, and go-to-market strategies.Software / Technical Skills
Ability to understand Brother’s target markets and translate market / customer requirements into products, derivatives and features.Other Skills, Knowledge, & Abilities
Strong knowledge and expertise in marketing, product management, solutions / vertical marketing for technology products into commercial / industrial verticals.Ability to set a strategy and develop / execute on integrated marketing campaigns to build awareness, educate end-users and partners, and generate sales leads.Knowledge of branding, advertising, web marketing, digital marketing, content marketing, campaign management, social media, search engine optimization, channel marketing, lead generation, managing partner programs, public relations, new product launches and event management.Ability to think creatively, aggressively, analytically, and strategically.Understanding of financial concepts including P&L, TCO and ROI models.Ability to act as a self-starter and be adaptable, persuasive, tenacious and perceptive in order to execute a well-developed plan.Superior communication and interpersonal skills, capable of effectively negotiating and building partnerships with key stakeholders and external partners.Ability to lead, coach and develop a strong functional team.ADDITIONAL DETAILS FOR THIS ROLE
This role will be a hybrid role. Subject to business needs, employees may work remotely up to two days per week. Assigned office days will be determined by managers.
The salary (or hiring) range for this position is $200,000 - $230,000 per year.Starting salary to be determined by the education, experience, knowledge, skills and abilities of the applicant, internal equity, location, and alignment with market data.This position is eligible to participate in the relevant Brother variable pay incentive plan(s). Applicable bonus awards are discretionary and contingent upon 1) achievement of your individual objectives and 2) Brother achieving its corporate and business-level objectives.Benefits include, but are not limited to, healthcare and wellness coverage, life and disability insurance, 401K, tuition reimbursement, and Paid Time Off.WHAT WE OFFER OUR EMPLOYEES
At Brother USA, we believe in investing in our employees and providing them with an environment that fosters growth, creativity, and a healthy work-life balance. Here are some of the benefits of working with us :
Competitive Compensation : We offer a competitive salary and bonus program to reward your hard work and dedication.Comprehensive Benefits : Our benefits package includes health, dental, and vision insurance, as well as a 401(k) plan with company match.Professional Development : We're committed to helping you grow in your career with opportunities for training and development.Work-Life Balance : We support your well-being with flexible work arrangements and a focus on work-life balance.Employee Engagement : Join a team that values your contributions and celebrates success together.Learn more about our benefits : https : / / careers.brother-usa.com / benefits
Learn more about life at Brother : https : / / careers.brother-usa.com / lifeatbrother
Brother International Corporation has earned its reputation as a premier provider of home office and business products, home appliances for the sewing and crafting enthusiast as well as
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Salary : $200,000 - $230,000
