What are the responsibilities and job description for the Senior Manager, National Sales, ISM position at Brother USA?
The Company At a Glance
Brother is a leading provider of home and office equipment, sewing and crafting products, and industrial solutions. With a legacy spanning over 115 years, our brand is renowned for producing award-winning printers, sewing machines, P-touch labelers, and more.
Brother International Corporation (BIC) was established in 1954, marking over 70 years of operations in the United States. Our Americas headquarters is located in Bridgewater, New Jersey. BIC is a wholly owned subsidiary of Brother Industries Limited (BIL), which was founded in 1908 in Nagoya, Japan, and operates in more than 30 countries worldwide. Brother’s Americas presence includes subsidiaries in Canada, Mexico, Brazil, Argentina, Chile, and Peru.
Why Work at Brother?
Brother has consistently been recognized as a best place to work, reflecting our commitment to fostering a workplace culture aligned with our core values of being inclusive, collaborative, customer centric, and socially responsible. We value work-life balance and flexibility, and as a result have introduced policies such as our hybrid office schedule, casual dress code, and flexible Fridays, which allow us to wrap up meetings for dedicated focus time or to start our weekends sooner, year-round. Our commitment to employee growth and development is demonstrated through our offering of facilitated courses and certificate programs and our investment in resources that enable self-paced learning.
The Senior Manager, National Sales, ISM leads sales efforts for a significant portion of the business, ensuring strong product strategies are created, executed, and drive sales growth. This role supports the development of the sales strategy, and channel support strategy. The Product categories for this role include Industrial Sewing Machines (ISM) for both apparel and non-apparel markets, which include Automotive, Medical, Fall protection, etc. While this role is primarily focused on the US market, oversight with respect to both Central and South American subsidiaries, and regions 2&5 (other Central America countries that don’t fall under our subsidiaries) are required in terms of collaboration, influencing management, and overall global leadership.
The Senior Manager, National Sales, ISM works closely with operations for inventory forecasting, and with marketing for promoting the product line. In addition, this position assists in managing the Regional Sales Managers, Technical Sales Specialist, and Product Managers for the product line, planning and directing time within the territory, supporting customer events and tradeshows while following expense budget guidelines.
Duties and Responsibilities
Sales Budget & Forecast
Minimum 8 years
A combination of relevant experience spanning the following areas:
Spanish Preferred
Portuguese Preferred
Software/Technical Skills
We offer a comprehensive benefits package with diverse plan options to meet your family’s needs, including health, vision, and dental insurance—all effective from day one of employment. Under our 401(k) retirement savings plan, we match up to 100% of the first 4% of employee contributions, with employer matches vesting immediately. Additionally, we offer an educational assistance program that reimburses up to 100% of tuition, lab fees, textbooks, and other related expenses for qualifying programs. To learn more, visit our benefits page: https://careers.brother-usa.com/benefits
Our Mission, Vision, & Culture
Our mission is to live our “at your side” promise to simplify and enrich the lives of our customers, employees, and communities. We aim to be where people and technology meet, providing products and solutions that enhance how people live, work, and create. We look to our strategic culture drivers - accountability, authenticity, boldness, and excellence - to enable us to consistently deliver on our vision, mission, and shared values. These drivers help us shape a culture that empowers the business to succeed. To learn more about our culture drivers and company culture, visit: https://careers.brother-usa.com/ourculture
About Where We Work
Brother’s corporate headquarters for the Americas is in Bridgewater, NJ, across from the Bridgewater Commons Mall. This location houses key corporate functions, including HR, legal, finance, IT, and supply chain, and a significant presence of our business unit leadership and marketing teams. Our manufacturing and distribution facility in Bartlett, TN spans an impressive 1.5 million square feet - equivalent to 26 football fields - and is located on Brother Boulevard. In addition to the distribution center operations team, this facility hosts several other departments, including our customer service group. Brother also has employees based in other locations, such as Westminster, CO, where many of our marketing and product engineering team members from the mobile solutions division operate, as well as our distribution centers in Richmond, VA and Perris, CA. Additionally, our outside sales teams work remotely within their territories, staying geographically close to the accounts they support to ensure they are always “at your side” for our customers.
Links to Learn More
To hear more about our business and culture, visit these helpful links:
Brother is a leading provider of home and office equipment, sewing and crafting products, and industrial solutions. With a legacy spanning over 115 years, our brand is renowned for producing award-winning printers, sewing machines, P-touch labelers, and more.
Brother International Corporation (BIC) was established in 1954, marking over 70 years of operations in the United States. Our Americas headquarters is located in Bridgewater, New Jersey. BIC is a wholly owned subsidiary of Brother Industries Limited (BIL), which was founded in 1908 in Nagoya, Japan, and operates in more than 30 countries worldwide. Brother’s Americas presence includes subsidiaries in Canada, Mexico, Brazil, Argentina, Chile, and Peru.
Why Work at Brother?
Brother has consistently been recognized as a best place to work, reflecting our commitment to fostering a workplace culture aligned with our core values of being inclusive, collaborative, customer centric, and socially responsible. We value work-life balance and flexibility, and as a result have introduced policies such as our hybrid office schedule, casual dress code, and flexible Fridays, which allow us to wrap up meetings for dedicated focus time or to start our weekends sooner, year-round. Our commitment to employee growth and development is demonstrated through our offering of facilitated courses and certificate programs and our investment in resources that enable self-paced learning.
The Senior Manager, National Sales, ISM leads sales efforts for a significant portion of the business, ensuring strong product strategies are created, executed, and drive sales growth. This role supports the development of the sales strategy, and channel support strategy. The Product categories for this role include Industrial Sewing Machines (ISM) for both apparel and non-apparel markets, which include Automotive, Medical, Fall protection, etc. While this role is primarily focused on the US market, oversight with respect to both Central and South American subsidiaries, and regions 2&5 (other Central America countries that don’t fall under our subsidiaries) are required in terms of collaboration, influencing management, and overall global leadership.
The Senior Manager, National Sales, ISM works closely with operations for inventory forecasting, and with marketing for promoting the product line. In addition, this position assists in managing the Regional Sales Managers, Technical Sales Specialist, and Product Managers for the product line, planning and directing time within the territory, supporting customer events and tradeshows while following expense budget guidelines.
Duties and Responsibilities
Sales Budget & Forecast
- Manage sales budget and sales forecast, assist in developing and measuring performance against targets to ensure sales budget and profitability targets are obtained and to achieve sales growth in assigned region and improve overall Industrial Product Division (IPD) performance
- Develop and maintain detailed sales forecast for assigned sales territories, maintain data and controls on inventory, sales numbers, sales & GP forecast with accuracy, ensuring all related issues are addressed and rolled into the monthly forecast and to assist Industrial Sewing Machine (ISM) in tracking its targeted budget
- Collaborate with channel partners to prioritize regular engagement with end-users in the territory
- Conduct QBR’s with customers and dealers (Quarterly Business Reviews)
- Acquire net new customers with solution selling and integrated team approaches
- Identify top current end-users in the territory, engage regularly with these customers to drive solid relationships, continue current customer sales, and add critical new net sales
- Assist in the recommendation of sales programs, pricing, and marketing strategies to improve the areas that the market may dictate and develop opportunities to increase sales
- Participate in relevant market events, including but not limited to trade shows, technology seminars, and association meetings
- Serve as the end-customer liaison with internal & external cross-functional teams within the territory
- Travel with sales team to observe and mentor in live customers meetings
- Perform monthly reporting to track progress and performance; report to stakeholders as requested
- Provide a monthly report of team sales progress, outlining events of the month and keeping all details updated in Customer Relationship Management system (Salesforce) weekly
- Manage and keep an updated calendar at least 60 days in advance
- Ensure team members’ calendars are also updated
- Review all sales information from the company CRM, detailing specific sales opportunities and all relevant activity
- Analyze and strategize on report findings with management chain, continuously monitoring and adjusting sales strategy as needed
- Bachelor's Degree (or equivalent experience) Business, Marketing, or Related Field Preferred
Minimum 8 years
A combination of relevant experience spanning the following areas:
- Experience in sales management of Industrial sewing machine products and related technology to end users. Required
- Experience sales management experience of various distribution channels including distributors, dealers, etc. Required
Spanish Preferred
Portuguese Preferred
Software/Technical Skills
- Microsoft Office (Outlook, Word, PowerPoint) Intermediate Required
- Microsoft Excel Advanced Required
- Data Analysis/Forecasting Tools (Salesforce, Tableau, etc.) Advanced Preferred
- SAP OTC/Order Management Modules Advanced Preferred
- Advanced analytical skill utilizing technology to research & analyze data Required
- Strong ability to extract and compile data from multiple sources, analyze the data, and then make recommendations for action Required
- Ability to remain results oriented and meet deadlines Required
- Strong interpersonal skills with the ability to build trusting relationships Required
- Strong written and verbal communication skills Required
- Self-management skills (ability to work independently) Required
- Strong problem solving skills Required
- The salary (or hiring) range for this position is $125,000 - $145,000 per year
- Starting salary to be determined by the education, experience, knowledge, skills and abilities of the applicant, internal equity, location, and alignment with market data
- This position is eligible to participate in the relevant Brother variable pay incentive plan(s). Applicable bonus awards are discretionary and contingent upon 1) achievement of your individual objectives and 2) Brother achieving its corporate and business-level objectives
- Benefits include, but are not limited to, healthcare and wellness coverage, life and disability insurance, 401K, tuition reimbursement, and Paid Time Off. Details are available at https://mybenefits.nfp.com/Brother/2025/guidebook/
We offer a comprehensive benefits package with diverse plan options to meet your family’s needs, including health, vision, and dental insurance—all effective from day one of employment. Under our 401(k) retirement savings plan, we match up to 100% of the first 4% of employee contributions, with employer matches vesting immediately. Additionally, we offer an educational assistance program that reimburses up to 100% of tuition, lab fees, textbooks, and other related expenses for qualifying programs. To learn more, visit our benefits page: https://careers.brother-usa.com/benefits
Our Mission, Vision, & Culture
Our mission is to live our “at your side” promise to simplify and enrich the lives of our customers, employees, and communities. We aim to be where people and technology meet, providing products and solutions that enhance how people live, work, and create. We look to our strategic culture drivers - accountability, authenticity, boldness, and excellence - to enable us to consistently deliver on our vision, mission, and shared values. These drivers help us shape a culture that empowers the business to succeed. To learn more about our culture drivers and company culture, visit: https://careers.brother-usa.com/ourculture
About Where We Work
Brother’s corporate headquarters for the Americas is in Bridgewater, NJ, across from the Bridgewater Commons Mall. This location houses key corporate functions, including HR, legal, finance, IT, and supply chain, and a significant presence of our business unit leadership and marketing teams. Our manufacturing and distribution facility in Bartlett, TN spans an impressive 1.5 million square feet - equivalent to 26 football fields - and is located on Brother Boulevard. In addition to the distribution center operations team, this facility hosts several other departments, including our customer service group. Brother also has employees based in other locations, such as Westminster, CO, where many of our marketing and product engineering team members from the mobile solutions division operate, as well as our distribution centers in Richmond, VA and Perris, CA. Additionally, our outside sales teams work remotely within their territories, staying geographically close to the accounts they support to ensure they are always “at your side” for our customers.
Links to Learn More
To hear more about our business and culture, visit these helpful links:
- Brother’s Product Categories: https://careers.brother-usa.com/our-products
- Diversity, Equity, and Inclusion (DEI) and Employee Resource Groups (ERGs): https://careers.brother-usa.com/employee-resource-groups-diversity
- Corporate Social Responsibility: https://careers.brother-usa.com/our-corporate-social-responsibility-sustainability
- Work-Life and Flexibility: https://careers.brother-usa.com/lifeatbrother
- Growth and Development: https://careers.brother-usa.com/career-development
- Follow us on LinkedIn: https://www.linkedin.com/company/brother-usa/
Salary : $125,000 - $145,000
