What are the responsibilities and job description for the Senior Manager, Regional Sales, Sewing & Crafting Division (West Region) position at Brother USA?
The Company At a Glance
Brother is a leading provider of home and office equipment, sewing and crafting products, and industrial solutions. With a legacy spanning over 115 years, our brand is renowned for producing award-winning printers, sewing machines, P-touch labelers, and more.
Brother International Corporation (BIC) was established in 1954, marking over 70 years of operations in the United States. Our Americas headquarters is located in Bridgewater, New Jersey. BIC is a wholly owned subsidiary of Brother Industries Limited (BIL), which was founded in 1908 in Nagoya, Japan, and operates in more than 30 countries worldwide. Brother’s Americas presence includes subsidiaries in Canada, Mexico, Brazil, Argentina, Chile, and Peru.
Why Work at Brother?
Brother has consistently been recognized as a best place to work, reflecting our commitment to fostering a workplace culture aligned with our core values of being inclusive, collaborative, customer centric, and socially responsible. We value work-life balance and flexibility, and as a result have introduced policies such as our hybrid office schedule, casual dress code, and flexible Fridays, which allow us to wrap up meetings for dedicated focus time or to start our weekends sooner, year-round. Our commitment to employee growth and development is demonstrated through our offering of facilitated courses and certificate programs and our investment in resources that enable self-paced learning.
The Role at a Glance
The Senior Manager, Regional Sales mentors, trains, and holds the salespeople responsible for sales, marketing and growth in their respective territory. This position oversees the day to day sales and marketing activities of their District Sales Managers (DSMs), dealers and prospects in their assigned territory. This position works hand in hand with the senior leadership team to develop channel strategies, provide ongoing feedback, make recommendations and collaborate on policies and procedures that are developed to not only achieve but exceed sales and budget goals for the division.
This role is a travel-prominent field based sales role, with frequent travel to accounts within the defined West-US region. Estimated 2-3 trips per month, ranging 2-4 days in length for each trip.
Key Duties & Responsibilities
Sales
Education
10 years spanning:
We offer a comprehensive benefits package with diverse plan options to meet your family’s needs, including health, vision, and dental insurance—all effective from day one of employment. Under our 401(k) retirement savings plan, we match up to 100% of the first 4% of employee contributions, with employer matches vesting immediately. Additionally, we offer an educational assistance program that reimburses up to 100% of tuition, lab fees, textbooks, and other related expenses for qualifying programs. To learn more, visit our benefits page: https://careers.brother-usa.com/benefits
Our Mission, Vision, & Culture
Our mission is to live our “at your side” promise to simplify and enrich the lives of our customers, employees, and communities. We aim to be where people and technology meet, providing products and solutions that enhance how people live, work, and create. We look to our strategic culture drivers - accountability, authenticity, boldness, and excellence - to enable us to consistently deliver on our vision, mission, and shared values. These drivers help us shape a culture that empowers the business to succeed. To learn more about our culture drivers and company culture, visit: https://careers.brother-usa.com/ourculture
About Where We Work
Brother’s corporate headquarters for the Americas is in Bridgewater, NJ, across from the Bridgewater Commons Mall. This location houses key corporate functions, including HR, legal, finance, IT, and supply chain, and a significant presence of our business unit leadership and marketing teams. Our manufacturing and distribution facility in Bartlett, TN spans an impressive 1.5 million square feet - equivalent to 26 football fields - and is located on Brother Boulevard. In addition to the distribution center operations team, this facility hosts several other departments, including our customer service group. Brother also has employees based in other locations, such as Westminster, CO, where many of our marketing and product engineering team members from the mobile solutions division operate, as well as our distribution centers in Richmond, VA and Perris, CA. Additionally, our outside sales teams work remotely within their territories, staying geographically close to the accounts they support to ensure they are always “at your side” for our customers.
Links to Learn More
To hear more about our business and culture, visit these helpful links:
Brother is a leading provider of home and office equipment, sewing and crafting products, and industrial solutions. With a legacy spanning over 115 years, our brand is renowned for producing award-winning printers, sewing machines, P-touch labelers, and more.
Brother International Corporation (BIC) was established in 1954, marking over 70 years of operations in the United States. Our Americas headquarters is located in Bridgewater, New Jersey. BIC is a wholly owned subsidiary of Brother Industries Limited (BIL), which was founded in 1908 in Nagoya, Japan, and operates in more than 30 countries worldwide. Brother’s Americas presence includes subsidiaries in Canada, Mexico, Brazil, Argentina, Chile, and Peru.
Why Work at Brother?
Brother has consistently been recognized as a best place to work, reflecting our commitment to fostering a workplace culture aligned with our core values of being inclusive, collaborative, customer centric, and socially responsible. We value work-life balance and flexibility, and as a result have introduced policies such as our hybrid office schedule, casual dress code, and flexible Fridays, which allow us to wrap up meetings for dedicated focus time or to start our weekends sooner, year-round. Our commitment to employee growth and development is demonstrated through our offering of facilitated courses and certificate programs and our investment in resources that enable self-paced learning.
The Role at a Glance
The Senior Manager, Regional Sales mentors, trains, and holds the salespeople responsible for sales, marketing and growth in their respective territory. This position oversees the day to day sales and marketing activities of their District Sales Managers (DSMs), dealers and prospects in their assigned territory. This position works hand in hand with the senior leadership team to develop channel strategies, provide ongoing feedback, make recommendations and collaborate on policies and procedures that are developed to not only achieve but exceed sales and budget goals for the division.
This role is a travel-prominent field based sales role, with frequent travel to accounts within the defined West-US region. Estimated 2-3 trips per month, ranging 2-4 days in length for each trip.
Key Duties & Responsibilities
Sales
- Increase and improve sales volume with dealers in their assigned region
- Increase Brother’s market share with individual dealers and their territory as a whole
- Establish new dealers in open areas within the region
- Research current market trends and competitive activities
- Manage, coach continually develop District Sales Managers
- Travel with team members
- Ensure all budget numbers are being met and DSM’s are following proper procedure
- Meet quarterly and yearly sales budget numbers for the region
- Conduct an average of least two in store visits per day in their assigned region during non-office days
- Sales responsibility includes travel within region no more than 70% of the time with roughly 20% of the time spent at shows and events within the region to support DSMs and dealers
- Promote, launch and increase brand awareness in the region
- Increase brand awareness in dealer’s stores by working with dealers to add and improve Brother branded promotions and selling areas with the store
- Advocate for the use of information, products and services among new and existing accounts
- Ensure Brother has premium placement in the store with proper promotions
- Improve Brother Marketing in dealer stores through increasing their email, newspaper, TV, newspaper, events
- Plan events, coordinate product training and sales/promotion training
- Create and report accurate sales and event projections
- Enter and maintain all relevant work-related information into CRM on a daily, weekly and monthly basis
- Ensure the team is managing credits, co-op and KCF funds in accordance to corporate policy
- Collaborate with other departments including Credit, Legal, Order Management, Traffic, and Warehouse to effectively service the dealers
- Provide rapid feedback to Senior Management to ensure constant communication about accounts
Education
- Bachelor's Degree (or equivalent experience) in Business or a related field
10 years spanning:
- Sales management in consumer products, appliances, electronics, or similar industries
- Managing and developing a sales tea
- Attaining aggressive sales goals
- Using various forecasting, reports, and CRM software
- Strong written and verbal communication skills
- Ability to develop and coach a team
- Ability to quickly assess and define customer business needs
- Strong interpersonal and organizational skills
- The salary (or hiring) range for this position is $ 115,000 - $ 130,000 per year
- Starting salary to be determined by the education, experience, knowledge, skills and abilities of the applicant, internal equity, location, and alignment with market data
- This position is eligible to participate in the relevant Brother variable pay incentive plan(s). Applicable bonus awards are discretionary and contingent upon 1) achievement of your individual objectives and 2) Brother achieving its corporate and business-level objectives
- Benefits include, but are not limited to, healthcare and wellness coverage, life and disability insurance, 401K, tuition reimbursement, and Paid Time Off. Details are available at https://mybenefits.nfp.com/Brother/2025/guidebook/
We offer a comprehensive benefits package with diverse plan options to meet your family’s needs, including health, vision, and dental insurance—all effective from day one of employment. Under our 401(k) retirement savings plan, we match up to 100% of the first 4% of employee contributions, with employer matches vesting immediately. Additionally, we offer an educational assistance program that reimburses up to 100% of tuition, lab fees, textbooks, and other related expenses for qualifying programs. To learn more, visit our benefits page: https://careers.brother-usa.com/benefits
Our Mission, Vision, & Culture
Our mission is to live our “at your side” promise to simplify and enrich the lives of our customers, employees, and communities. We aim to be where people and technology meet, providing products and solutions that enhance how people live, work, and create. We look to our strategic culture drivers - accountability, authenticity, boldness, and excellence - to enable us to consistently deliver on our vision, mission, and shared values. These drivers help us shape a culture that empowers the business to succeed. To learn more about our culture drivers and company culture, visit: https://careers.brother-usa.com/ourculture
About Where We Work
Brother’s corporate headquarters for the Americas is in Bridgewater, NJ, across from the Bridgewater Commons Mall. This location houses key corporate functions, including HR, legal, finance, IT, and supply chain, and a significant presence of our business unit leadership and marketing teams. Our manufacturing and distribution facility in Bartlett, TN spans an impressive 1.5 million square feet - equivalent to 26 football fields - and is located on Brother Boulevard. In addition to the distribution center operations team, this facility hosts several other departments, including our customer service group. Brother also has employees based in other locations, such as Westminster, CO, where many of our marketing and product engineering team members from the mobile solutions division operate, as well as our distribution centers in Richmond, VA and Perris, CA. Additionally, our outside sales teams work remotely within their territories, staying geographically close to the accounts they support to ensure they are always “at your side” for our customers.
Links to Learn More
To hear more about our business and culture, visit these helpful links:
- Brother’s Product Categories: https://careers.brother-usa.com/our-products
- Diversity, Equity, and Inclusion (DEI) and Employee Resource Groups (ERGs): https://careers.brother-usa.com/employee-resource-groups-diversity
- Corporate Social Responsibility: https://careers.brother-usa.com/our-corporate-social-responsibility-sustainability
- Work-Life and Flexibility: https://careers.brother-usa.com/lifeatbrother
- Growth and Development: https://careers.brother-usa.com/career-development
- Follow us on LinkedIn: https://www.linkedin.com/company/brother-usa/
Salary : $115,000 - $130,000
