TRANSIT DIRECTOR (EXTERNAL AFFAIRS & COMMUNICATIONS)

Salary :

116,642.75 - $186,161.49 Annually

Location : Plantation, FL

Job Type : Full-Time

Job Number : 1413264

Department :

Transp Admin External Aff.

Opening Date : 01 / 07 / 2025

Closing Date : Continuous

Veterans' Preference Notice :

Under Section 295.07, Florida Statutes, certain servicemembers and veterans, and the spouses and family members of such servicemembers and veterans, receive preference and priority, and certain servicemembers may be eligible to receive waivers for postsecondary educational requirements, in employment with Broward County and are encouraged to apply for the positions being filled.

REQUIREMENTS AND PREFERENCES

Broward County is not accepting attachments for this recruitment, including resumes or similar supporting documentation.Please ensure you complete the application in its entirety and include all information you want considered.

Benefits of Broward County Employment

High Deductible Health Plan - bi-weekly premiums : Single $10.90 / Family $80.79Includes a County Funded Health Savings Account of up to $2400 AnnuallyConsumer Driven Health Plan - bi-weekly premiums : Single $82.85 / Family $286.79

Florida Retirement System (FRS) - Pension or Investment Plan 457 Deferred Compensation Employee MatchEleven (11) Paid Holidays Each YearVacation (Paid Time Off) = 2 Weeks Per YearUp to 40 Hours of Job Basis Leave for Eligible PositionsTuition Reimbursement (Up to 2K Annually)Paid Parental Leave

THIS JOB ANNOUNCEMENT WILL REMAIN OPEN UNTIL A SUFFICIENT NUMBER OF QUALIFIED APPLICATIONS ARE RECEIVED AND MAY CLOSE AT ANY TIME.

The Broward County Board of County Commissioners is seeking qualified candidates for Transit Director of External Affairs within the Transportation Department. The External Affairs Director will lead all communications efforts for Broward County Transportation including public relations, internal communications, marketing, social media, and all other communication efforts. Three years of Broadcast, Print, and Radio experience required.

In addition, the role is responsible for overseeing said communication plans, aligning with the Broward County Office of Public Communications (OPC) to ensure consistent messaging, metrics, and assuring objectives are met. The incumbent will highlight Broward County Transportation as a contributor to community success & as a good steward of public funds.

Their mission is to support and convey Broward County Transportation's message for marketing and communications initiatives while targeting revenue and ridership development programs to external stakeholders. The Director will be responsible for the enhancement and effectiveness of the press and publicity function when serving as the media spokesperson for the organization.

They will ensure the agency's brand message is consistent, timely, and relevant. The incumbent will develop and implement long-term strategic goals while ensuring consistency with the mission and strategic plan of Broward County Transportation.

General DescriptionWorks under administrative supervision, developing and implementing programs within organizational policies and reports major activities to executive level administrators through conferences and reports.

Minimum Education and Experience Requirements

Requires a Bachelor's degree from an accredited college or university with major coursework in business, public administration or closely related field.(One year of relevant experience may be substituted for each year of required education.)

Requires four (4) years of high-level experience related to the area of assignment, including four (4) years of supervisory experience.

Special Certifications and Licenses RequiredMust possess and maintain a valid Florida Driver's License for duration of appointment, depending on area of assignment.

PreferencesMaster's Degree or higher in Marketing, Advertising, Journalism, Digital Media, Public Relations, Business, Transportation, or any related field

Certified Advertising Specialist and / or Business Specialist-Digital Analytics

Certified Marketing Executive, Certified eMarketer

3 years of experience in broadcast, radio, and print media

4 years of experience in Direct Public Relations-Transit, local government, marketing campaigns, website design, or graphic layout

4 years of experience in print & digital media design, radio, television, Internet, and including social media networking

4 years of experience in Hastus, Returnity, CAD / AVL Tracking Programs, and any other related transit specific customer relations software

4 years of experience in a call-center environment, or payroll processing, or a Bargaining Union environment, or PeopleSoft, or Kronos

4 years of experience in vendor negotiation and vendor relations

DUTIES AND RESPONSIBILITIES

The functions listed below are those that represent the majority of the time spent working in this class. Management may assign additional functions related to the type of work of the job as necessary.

The Transit Director of External Affairs will report to and collaborate with the General Manager and executive team to shape the organizations strategic goals and priorities.

Serves as a lead information officer for the Marketing and Communications sections.

Demonstrates high levels of emotional intelligence, able to build trusted relationships, and recognize the needs of multiple stakeholders and departments.

Leads communication team in creating, implementing, and managing marketing campaigns in a fast-paced environment.

Prepares talking points for Transit leadership for events, presentations, meetings; will act as a spokesperson for the Transit department as assigned.

Plans and manages marketing, community, and communication outreach programs designed to increase public awareness and increase ridership.

Establish methodologies and assess the success of marketing efforts across all media; conduct regular audits of marketing efforts to determine their effectiveness and ensure that marketing expenditures are best aligned with Broward County Transit priorities.

Actively coordinates a data-driven approach that provides insight and guidance regarding the market penetration and a wide range of audience demographics.

Manages stakeholder engagement and community relations for the department and all major operational initiatives.

Increases public awareness of the organization's mission.

Develops outreach activities and events designed to achieve strategic priorities for internal and external audiences; determine advertising channels according to demographics.

Develops, monitors, and manages budget items related to the department; develop and review cost estimates for marketing and public relations services; research and analyze data for cost-effective improvements and provides financial reports.

Conceives and delivers complex business solutions to tackle complex business problems.

Leads as crisis communications manager for CEO and General Manager of Transportation as assigned.

Monitors public perception of the organization and manages reputation risks.

Develops and executes strategic communication plans to support the transit business plan objectives and monitor metrics of communications effectiveness.

Demonstrates exemplary teamwork and leadership skills through clear communication, collaboration, empathy and awareness of group dynamics and integration of colleagues and other staff members in daily coordination of internal and external operation activities.

Supports leadership in all crises events and serve as part of the crisis communications team.

Ability to communicate clearly, concisely, and accurately orally, often with short timelines.

Exemplary written communication skills, with proven experience drafting and presenting documentation for various audiences.

Strong team leadership skills in building, directing, and fostering a collaborative work environment.

Adept at working and leading in fast-paced operations environment.

Strong organizational skills and follow-through.

Proficiency with Microsoft Excel, Word, PowerPoint, and other relevant marketing programs.

Must be able to work outside of typical office hours.

Other duties as assigned

WORK ENVIRONMENT

Physical Demands

Physical demands refer to the requirements for physical exertion and coordination of limb and body movement.

Performs sedentary work that involves walking or standing some of the time and involves exerting up to 10 pounds of force on a regular and recurring basis or sustained keyboard operations.

Unavoidable Hazards (Work Environment)

Unavoidable hazards refer to the job conditions that may lead to injury or health hazards even though precautions have been taken.

Involves routine and frequent exposureto extreme noise levels; animals / wildlife.

SPECIAL INFORMATION

Competencies

Financial AcumenInterprets and applies key financial indicators to make better business decisions. Provides rich and rigorous forecasts of the financial implications of ideas and opportunities. Makes well-balanced decisions regarding expenditures that take into account multiple considerations.

Manages ComplexityMakes sense of complex, high quantity, and sometimes contradictory information to effectively solve problems. Offers penetrating questions to help others get to the heart of complex situations and find strong solutions. Uses a range of inputs to fully understand and solve problems.

Balances StakeholdersAnticipates and balances the needs of multiple stakeholders. Shares stakeholder feedback while inspiring others to consistently seek input and learn from their internal and external stakeholders. Promotes an environment of high ethical standards and cross-cultural sensitivity in working with all stakeholders.

Strategic MindsetSeeing ahead to future possibilities and translating them into breakthrough strategies. Keeps up to date on current and future industry trends and market forces and considers these when making decisions. Clearly identifies and prioritizes efforts and initiatives to have the greatest strategic impact on the organization.

Plans and AlignsPlans and prioritizes work to meet commitments aligned with organizational goals. Makes nimble plans accounting for a range of risks and contingencies. Achieves greater cohesion, integration, and alignment between own group and other areas. Both persistent in adversity and nimble in change.

Optimizes Work ProcessesKnows the most effective and efficient processes to get things done, with a focus on continuous improvement. Encourages and rewards continuous improvement and quality outcomes. Equips others to handle day-to-day tasks effectively on their own. Integrates systems to improve quality and service.

Ensures AccountabilityHolds self and others accountable to meet commitments. Helps team hold each other accountable for goals, adherence to policies and procedures. Tracks team metrics and milestones, redirecting effort, as necessary, for continued progress.

Builds Effective TeamsBuilds strong-identity teams that apply their diverse skills and perspectives to achieve common goals. Mentors others on how to build effective teams; takes actions to correct dysfunctional teams. Ensures that the team has the right mix of skills; leverages individual strengths effectively.

Drives Vision and PurposePaints a compelling picture of the vision and strategy that motivates others to action. Makes the vision real for others and encourages people to buy in; paints an engaging and illuminating picture of future possibilities for the team. Gives people an understanding of how their efforts and contributions make a positive difference.

Situational AdaptabilityAdapts approach and demeanor in real time to match the shifting demands of different situations. Is a powerful role model for adaptability; adeptly shifts approach and helps others do the same. Can be both persistent and flexible, as needed. Helps others adapt swiftly to new situations.

County Core ValuesAll Broward County employees strive to demonstrate the County's four core behavioral competencies.

Collaborates : Building partnerships and working collaboratively with others to meet shared objectives.Customer focus : Building strong customer relationships and delivering customer-centric solutions.Instills trust : Gaining the confidence and trust of others through honesty, integrity, and authenticity.Values differences : Recognizing the value that different perspectives and cultures bring to an organization.

Americans with Disabilities Act (ADA) Compliance

Broward County is an Equal Opportunity Employer committed to inclusion. Broward County is committed to providing equal opportunity and reasonable accommodations to qualified persons with disabilities. We support the hiring of people with disabilities; therefore, if you require assistance due to a disability, please contact the Professional Standards Section in advance at 954-357-6500 or email Profstandards@broward.org to make an accommodation request.

Emergency Management Responsibilities

Note : During emergency conditions, all County employees are automatically considered emergency service workers. County employees are subject to being called to work in the event of a disaster, such as a hurricane, or other emergency situation and are expected to perform emergency service duties, as assigned.

County-wide Employee Responsibilities

All Broward County employees must serve the public and fellow employees with honesty and integrity in full accord with the letter and spirit of Broward County's Employee Code of Ethics, gift, and conflict of interest policies.

All Broward County employees must establish and maintain effective working relationships with the general public, co-workers, elected and appointed officials and members of diverse cultural and linguistic backgrounds, regardless of race, color, religion, sex, national origin, age, disability, marital status, political affiliation, familial status, sexual orientation, pregnancy, or gender identity and expression.

Broward is a dynamic county that offers an exciting, stable career with incredible employee benefits such as 11 annual holidays, accrued annual / vacation and sick leave, FRS retirement, $50,000 of free life insurance, training and development, and participation eligibility in a deferred compensation (457) plan with a match up to $2,600. In addition, Broward County offers 2 health plans, a High Deductible Health Plan (HDHP) with a County-funded Health Savings Account (HSA), and a Consumer Driven Health plan (CDH), Dental insurance, Vision insurance and Section 125 Flexible spending accounts for Medical Expenses and Dependent Care. Part-time 20 benefit eligible employees receive the benefits described above at a reduced amount.

What is your highest level of degree from an accredited college or university with major coursework in business, public administration or closely related field.

Associate DegreeBachelor's DegreeMaster's DegreeDoctorate DegreeNo Degree

How many years of experience do you possess in managing external affairs such as communications, marketing, and / or social media?

Less than 4 years4 to 5 years6 -7 years8 or more years

Do you possess a minimum of 4 years of supervisory experience?

YesNo

Do you possess or have the ability to obtain a valid Florida Class E Driver's License for duration of appointment.

YesNo

Please describe your marketing / communications management experience and how it aligns with this position.

Please describe a successful campaign you managed and what steps you followed from your idea to its conclusion. Include details on the metrics and decisions made related to the campaign.

Please describe a significant presentation you developed and facilitated. What was the topic, who was the audience, how did you prepare the presentation, was there anything you learned?

Please describe how you use analytics to make decisions.

Required Question

Salary : $116,643 - $186,161