Social Media Specialist

1. Bachelor’s degree in Marketing, Public Relations, Communications, or related field or a minimum of three (3) years’ experience in writing, editing and crafting content for the social media space using social media platforms, particularly LinkedIn, YouTube, podcasts, Facebook, and Instagram.

2. Ability to collect, interpret and communicate analytics and other data for various platforms. Experience using analytics platforms for obtaining data, such as Sprout Social and Google Analytics.

3. Strong oral, written and interpersonal skills. Has the ability to independently manage projects and problem-solve.

4. Proficient in Microsoft Office applications. Experience and proficiency in utilizing social media management platforms, such as Hootsuite, Sprout Social, Archive Social, etc.

5. Proficient in content creation and design programs, such as the Adobe Suite (Premiere Pro, Lightroom, Photoshop, Acrobat) and Canva.

6. Understanding brand strategy and storytelling, and experience following social media trends.

7. Experience with photo/video equipment. Multimedia experience preferred.

8. Knowledge of search engine optimization (SEO)/Search Engine Marketing (SEM) including keyword search and its impact on social media/website content.

9. Must possess and maintain throughout employment a valid Florida driver's license without any restrictions affecting job performance. Driver's license must show current address. All candidates must submit with the application, a Certified Department of Motor Vehicles "entire" driving history.

   • Florida driving histories can be obtained at any courthouse in Broward County. Three (3) year, seven (7) year, and online Florida driving history records will not be accepted.
   • If you have possessed a driver's license in any other state in the past 10 years you will need to submit an "entire" driving history from that state.  For non-Florida driving histories, please contact that state's division of motor vehicles.
   • The search date for all driving histories must be within one month of the date the application for employment is received by the Bureau of Human Resources.  
   • Driving history records must be attached to the online application.

   To view information on obtaining the required Certified Department of Motor Vehicles "entire" driving history, please click on the following link: Driving History

10. An equivalent combination of education, training, and experience may be considered. Such experience must be clearly documented on the application for consideration.

Under administrative direction, the purpose of the position is to develop and administer social media content that is designed to engage followers and create an interactive relationship between the community and the Broward Sheriff’s Office. Work involves coordinating the agency’s social media platforms in order to build strong online communities and social media presence in alignment with agency goals and objectives.  Position analyzes the agency’s social media platforms and adjusts, creates, and updates as necessary to increase the effectiveness of media and community outreach. Work is performed with considerable independent judgment within established guidelines. Performs related work as directed.

The list of essential functions, as outlined herein, is intended to be representative of the tasks performed within this classification. It is not necessarily descriptive of any one position in the class. The omission of an essential function does not preclude management from assigning duties not listed herein if such functions are a logical assignment to the position.

Collaborates with agency personnel on branding, media and community outreach initiatives in line with agency goals and objectives.

Develops content across social channels to include posts, stories, status updates, pins, videos and photos.

Creates and coordinates the agency presence across social media platforms including but not limited to LinkedIn, YouTube, podcasts, Facebook, and Instagram.

Collaborates with agency personnel to develop marketing and communication plans that leverage the agency’s social media space.

Collects and reviews social media data to develop effective campaigns.

Leverages measurement tools to provide progress reports and insights, while continually finding ways to improve on metrics through testing and new initiatives.

Analyzes the agency’s social media platforms and adjusts, creates, updates as necessary to increase effectiveness of media and community outreach.

Assists in the design and maintenance of the agency’s internal and external websites; establishes contacts within the agency to develop content for the websites and informational materials.

Manages online discussions by monitoring and responding to followers in a timely and authentic manner.

Ensures consistent messaging is being used online across cross functional departments.

Implements a content editorial calendar to manage content and plan specific and timely marketing campaigns.

Demonstrates knowledge and use of scheduling applications/software to include: Later, Plann, Hootsuite, and Archive Social.

Monitors and records trends in order to identify opportunities to provide a better online communication plan.

Ensures adherence to and compliance with agency policies and procedures and regulatory guidelines and standards governing functions under charge; develops and makes recommendations to management on the agency’s social media policy and guidelines.

Develops monthly reports for submission to management on performance, engagement and emerging social media trends.

Manages the social media archiving program to ensure that current established public records law guidelines as followed.

Serves as an agency representative for the online community.

Represents the agency at local, state, community and governmental associations.

Stays current with social media trends and tools; attends networking and educational events.

Provides professional staff assistance to other BSO units.

May operate an agency vehicle.

Performs related duties as directed.

Tasks involve the ability to exert light physical effort in sedentary to light work, but which may involve some lifting, carrying, pushing and/or pulling of objects and materials of light weight (5-10 pounds). Tasks may involve extended periods of time at a keyboard or workstation. Work is performed in usual office conditions with rare exposure to disagreeable environmental factors.

Broward Sheriff’s Office is an Equal Opportunity Employer. In compliance with the Americans with Disabilities Act, Broward Sheriff’s Office will provide reasonable accommodations to qualified individuals with disabilities and encourages both prospective and current employees to discuss potential accommodations with the employer.

Applicants who qualify will be subject to an extensive selection process and screening program, which may include, but not be limited to evaluation of training and experience; written test; computer based test; interview; polygraph examination; psychological evaluation; employment record, fingerprint and background check; medical examination; and drug screen. The expected duration of the selection process varies by position and could last 10 to 12 weeks. Reapplication will be determined on a case-by-case basis.
 
BSO is an equal opportunity employer and does not discriminate on the basis of age, citizenship status, color, disability, marital status, national origin, race, religion, sex, or sexual orientation. Veterans' preference per Florida law.

Salary : $62,409 - $96,816