What are the responsibilities and job description for the Business Development Manager position at Broward County?
The Broward County Board of County Commissioners is seeking qualified candidates for Business Development Manager.
The Greater Fort Lauderdale Convention and Visitors Bureau (Visit Lauderdale) is seeking a qualified Business Development Manager to attract meetings and conventions to Broward County. Under the supervision of the Vice President of Group Sales and the Group sales team leader this position will work to book multicultural meetings, as well as other additional territory/vertical(s).
A successful candidate for this position will have an established, positive reputation amongst meeting planners, association executives, and group planners.
This is a proactive selling position that will need to develop and execute sales strategies to promote group business to the Broward County hotels, venues and Broward County Convention Center. The position will call for travel to trade shows and other events outside of Broward County. Booking citywide groups ( 1200 peak rooms) and working with the Broward County Convention Sales team and area hotel teams is a significant part of this role.
Must have minimum 3 years of MICE/Group sales experience as meeting planner or group seller within a hotel or convention center environment. Citywide convention and/or selling multiple hotels experience is strongly preferred.
This is a Fort Lauderdale based position that will work out of the Greater Fort Lauderdale CVB office.
Works under administrative supervision, developing and implementing programs within organizational policies and reports major activities to executive level administrators through conferences and reports.
Minimum Education and Experience Requirements
Requires a Bachelor's degree from an accredited college or university with major coursework in business, marketing, hospitality or closely related field. (One year of relevant experience may be substituted for each year of required education.)
Requires four (4) years of group and convention sales or planning experience.
Special Certifications and Licenses
- Certified Meeting Professional beneficial.
- Multicultural convention/group sales experience preferred.
- Citywide convention/group sales and/or selling multiple hotels experience is strongly preferred.
The functions listed below are those that represent the majority of the time spent working in this class. Management may assign additional functions related to the type of work of the job as necessary.
Provides creative leadership and standards for the Greater Ft. Lauderdale Convention and Visitor's Bureau (GFLCVB) internally, including the integration of branding, advertising imagery and messaging into all print and digital materials.
Oversees all aspects of the GFLCVB website, mobile site and apps, including content creation, branding alignment, search engine optimization and the collection and analysis of data and reporting; manages partnership with web development companies.
Provides marketing support to the departments; composes and designs targeted print, digital and presentation materials to support sales efforts of GFLCVB teams in tourism sales, convention sales, sports development, marketing, multicultural development and office of film and entertainment; serves as the primary liaison between the GFLCVB and the advertising agency to implement the advertising plan.
Develops and executes community outreach activities and promotional initiatives which involves coordinating schedules (venues, speakers, media) and dissemination of data (event details, industry information); gathers, organizes, analyzes, examines and/or evaluates data or information and may prescribe action regarding the preparation and completion of publicity, marketing, and collateral materials.
Creates new accounts, updates accounts, has information sent out to hotels and venues; registers for tradeshows and arranges for all the materials to be shipped; books travel; checks and reports status of meeting space at the convention center; submits space requests to the convention center; arranges the appointments and emails site itineraries to hotels for site inspections; sends out invitations to clients for events.
Attends various trade shows and/or conferences to promote Greater Fort Lauderdale as a viable option for conventions/conferences/meetings; oversees audio/visual library and digital images and responds to public inquiries involving multimedia, as well as provides logos, messaging and artistic direction for promotional items.
Evaluates results of campaigns and initiatives using metrics including visitor numbers, conversions, return on investment (ROI), media value, and hotel sentiment.
Coordinates and executes site inspections of the area for meeting planners considering Greater Fort Lauderdale (includes driving and entertaining clients); participates in major industry trade shows and educational conferences (requires travel); participates in destination previews for meeting planners.
Updates list of clients and partners in the County customer relationship management (CRM) database; communicates regularly with My Meeting Planner clients through the CRM database.
Evaluates and identifies growth opportunities to increase and achieve targeted international room night goals through developing and executing various sales and marketing strategies for assigned markets; works daily with Fort Lauderdale-Hollywood Airport (FLL) to establish new international routes to the destination.
Conducts solicitation to national organizations to encourage convention and tourist activities in Broward County; develops and gives trade show presentations; responds to inquiries from potential clients and the general public.
Assists with the completion of special projects such as reports and research projects for internal customers; coordinates and participates in outreach programs and training activities; provides technical assistance to internal and external customers; calls prospective and former clients to book their business and send out leads on their behalf; follows up on leads sent to hotels and/or the Convention Center.
Performs related work as assigned.
Physical DemandsPerforms light work that involves walking or standing most of the time and involves exerting up to 20 pounds of force on a regular and recurring basis, or skill, adeptness and speed in the use of fingers, hands or limbs on repetitive operation of electronic office equipment within moderate tolerances or limits of accuracy.
Unavoidable Hazards (Work Environment)None.
Competencies- Business Insight
- Manages Complexity
- Action Oriented
- Resourcefulness
- Ensures Accountability
- Interpersonal Savvy
- Builds Networks
- Communicates Effectively
- Persuades
County Core Values
- Collaborates: Building partnerships and working collaboratively with others to meet shared objectives.
- Customer focus: Building strong customer relationships and delivering customer-centric solutions.
- Instills trust: Gaining the confidence and trust of others through honesty, integrity, and authenticity.
- Values differences: Recognizing the value that different perspectives and cultures bring to an organization.
Salary : $75,579 - $120,625
