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Barrel Program Manager- WR and OF

Brown-Forman
Louisville, KY Full Time
POSTED ON 4/2/2025
AVAILABLE BEFORE 5/1/2025
Meaningful Work From Day One

Leads, guides, and manages the Woodford Reserve Personal Selection (Bourbon, and Double Oaked) and Old Forester Single Barrel (Barrel Strength and 100 Proof) programs. Responsible for managing all aspects of the overall programs from planning to execution with various stakeholder groups.

What You Can Expect

Super Premium American Whiskey Personal Selection & Single Barrel Program Management

  • Oversee the WR Personal Selection, and OF Single Barrel programs(approximately $17MM combined annual SNS).
  • Manage the WR Personal Selection Host and the OF By the Barrel Host at thehomeplaces.
  • Lead and direct key distillery stakeholders: WR Personal Selection Coordinatorand the OF Warehouse Coordinator.
  • Manage all aspects of the Personal Selection & Single Barrel Programs fromplanning toexecution with various stakeholder groups.
  • Serve as the primary point of contact for all stakeholder groups, including USand Global brand teams, US and Global field sales reps, Distillery HomeplaceTeams, Production, Quality, R & D, Warehousing, Customer Service/SupplyPlanning/Supply Chain, IT, Accounting/Finance, Legal, Design, Customer andDistributor partners.
  • Collaborate with WR/OF Leadership to ensure single barrel allocations areoptimized to meet brand distribution and growth objectives.
  • Ensure the BarrelProgram runs efficiently and continues to grow.
  • Evaluate overall brand opportunities and market needs to improve our By theBarrel/Personal Selection experiences based on team and consumer input.
  • Coordinate tasting profiles, sample sets, and custom profile requests withMaster Tasters and Master/Assistant Master Distillers.
  • Coordinate with on-site selection host to ensure premium experience andinventorymanagement.
  • Serve as the primary point of contact with IT to make process updates for theordering systems and to troubleshoot system issues. Create and upload dates inSalesforce for each brand.
  • Provide data reporting to Finance, Brand Marketing, and Supply PlanningTeams as it pertains to shipments and yield volumes.
  • Provide regular business updates to Senior Brand Managers and EmergingBrands Leadership Team.
  • Evaluate and measure effectiveness and provide recommendations forimprovement.
  • Onboard and train new internal and external partners for the barrel programs.
  • Develop and distribute promotional materials for the barrel programs.
  • Ensure accuracy and timeliness of all barrel orders; troubleshoot pinch-pointareas.
  • Manage and update Personal Selection and Single Barrel Chatter Groups.
  • Share best practices with USA & C and Global Marketing Team to alignprocesses system-wide as well as with other BF barrel managers.

What You Bring To The Table

Education: College/University (Bachelors or Equivalent);

  • 3-5 years Marketing Experience
  • Proven financial acumen
  • Demonstrated written and oral communication skills. Advanced computer skills
  • with proficient knowledge of Salesforce, Google Suite, Microsoft Suite, and other
  • software as needed.
  • Display a high level of professionalism and courtesy in performing duties and
  • communicating with the team, field personnel, agencies, and external
  • communications.
  • Demonstrate ability to handle and prioritize heavy workload in a fast-paced
  • environment with high level of attention to detail and deadlines.
  • Ability to work a flexible schedule and overtime as necessary. Ability to lift 25 pounds.

What Makes You Unique

  • Experience: Familiarity/experience with B-F systems.
  • Knowledge of the beverage alcohol industry.

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: Global Marketing

Function: Marketing

City:

Louisville

State: Kentucky

Country: USA

Req ID: JR-00008580

Salary : $17

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