Business-to-Consumer (B2C) eCommerce Manager

Meaningful Work From Day One

Join our team to lead national B2C eCommerce strategy and partnerships. You'll drive account direction, manage relationships, and coordinate resources to identify initiatives that enhance Brown-Forman's brand strategy and increase revenue across the portfolio.

What You Can Expect

Strategic Direction and Account/Partner Management (50%)

• Brown-Forman Portfolio contact to lead overall account and partner strategy, communication, goal setting, and target tracking. Ensure a high level of collaboration and coordination with all key stakeholders.
• Leads Joint Business Planning process and Brown-Forman Portfolio Strategy with Account Buying Teams and partner leadership. Ensures Brown-Forman's strategy is in alignment with key customer strategies, plans, and goals.
• Partners with distributor eCommerce account stakeholders to develop annual operating plans, business routines, and execution expectations.
• Collaborate on pricing, programming, new-item launches, in-stock tracking and other key initiatives as it relates to B2C eCommerce accounts & partners.
• Lead exploration and vetting of new B2C partners ensuring Brown-Forman is aligned with the right partners to accelerate our business. Develop criteria for adding new national B2C accounts and partners.
  
  

Planning and Analysis (25%)

• Leads Strategy, ideation, and planning for B2C eCommerce accounts and partners.
• Directs eCommerce analyst regarding establishing programming metrics, completing post-program analysis, and providing support documents for customer and partner meetings.
• Leads strategy around the monitoring and measurement of account-level performance for KPIs.
• Utilize post-promo analysis, shopper trends, insights, IRI and Nielsen to understand category, retailer, and partner opportunities. Implement learnings as part of B2C eCommerce accounts and partners strategy.
• Utilize media reporting and digital shelf performance to drive strategy and continued brand performance and optimization across B2C eCommerce accounts and partners.
  
  

Communication and Collaboration (25%)

• Communicate with key leadership stakeholders (Brown-Forman, Distributor and Account) on fiscal year strategy, progress towards established goals, customer and partner opportunity overview, and support needed to ensure success.
• Communicate best practices and work to optimize the overall communication process and sharing of account/partner tools and resources.
• Ensure commercial leads have the tools they need throughout the year to drive and amplify our investments at the account and market level.
• First point of contact for eCommerce Team for all accounts and partners in scope.
• Provide feedback to key leadership stakeholders regarding planning, programming, content and competitive intelligence.
  
  

What You Bring To The Table

• Bachelor's Degree and 5-7 years of sales experience in the Consumer Packaged Goods or Beverage Alcohol industry, ideally with omni-channel expertise or 10 years sales experience in the Consumer Packaged Goods or Beverage Alcohol industry, ideally with omni-channel expertise.
• Experience in customer and retailer management, preferably with national accounts and/or chains, driving successful partnerships and growth initiatives.
• Ability to develop and maintain effective relationships with diverse stakeholders across functions and teams, as a team player who prioritizes the overall business needs of Brown-Forman, with a positive attitude, growth mindset, and the ability to work through ambiguity.
• Strategic skills with a proven ability to implement national programs, negotiate strategies across accounts and partners, and drive growth through synergies. Experience in executing and enhancing program performance with multiple stakeholders, along with expertise in managing financial analyses and budgets.
• Systems Proficiency i.e. Google Suite, Microsoft Office, and/or other business operations software.
  
  

What Makes You Unique

• Strong understanding of digital and eCommerce success metrics i.e. iROAS, NTB sales, eCommerce penetration percentage, etc.
• Experience working with 3rd Party Marketplaces and Digital First Retailers i.e. DoorDash, Instacart, Uber Eats, gopuff, etc.
  
  

Who We Are

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: Americas Division

Function: Sales

City:

Louisville

State: Kentucky

Country: USA

Req ID: JR-00008676