Insights Director - WR / OF / Tequilas

Meaningful Work From Day One

The Global Brand Insight Team inspires the teams we partner with by identifying and addressing the most important questions to our brands and overall business

that deliver long term brand growth. We apply, advance and role model the fundamentals of the BF Way of Brand Building to deliver strategy, planning,

insights and capability growth that lead to growth ideas. Reporting to the VP Global Insights & Performance Director, this role will partner

with the OF, WR, and Tequilas Brands Global Brands teams, providing strategic insights leadership in both Global and North America.

What You Can Expect

• Leads the Insights function for OF, WR, and Tequilas Brands as well as executing Global Strategy, leadership, and capabilities development, along withthe Global Insights Leadership & Performance Team
• Actively contributes to the development of short and long-term businessstrategies
• Leads and develops a “best-in-class” team of Global Insights professionals,managing evolving business requirements relative to the roles, structure andcapability needs of the team
• Performance Leadership Team on thought leadership projects that support theInsights and Marketing imperatives
• Demonstrates through application and stakeholder/team edification a strongunderstanding of strategic quantitative and qualitative work and its application tothe development of Global Brands
• Actively leads a communication strategy that ensures relevant information arereaching the appropriate decision-makers in a timely fashion
• Leverages consumer, shopper and category trends to identify and recommendstrategic future growth potential for the business
• In partnership with Consumer Experiences Team, establishes consistentprocesses and frameworks for converting emerging data (e.g. on-line behavioraland digital data ) into actionable insights that drive brand strategy and growth
• Leads the ongoing evolution and communication of consistent and efficient waysof working across the Global Brands Insights team to apply emerging IMC data tooptimize decision-making
• In partnership with the Global Insights and Performance Leadership Team, take aleadership role in guiding and implementing Global Strategic Projects
• Reporting to the VP Global Insights & Performance Director, this role will partner with the OF, WR, and Tequilas Brands Global Brands teams, providing strategic insights leadership in both Global and North America.
• Serves as a Marketing Capability Champion, collaborating with various internalstakeholders to help advance marketing capabilities within the Global Brandsorganization
  
  

What You Bring To The Table

• Education: College/University (Bachelors or Equivalent);
• Experience: 12 years experience working client and/or agency side in an Insightsorganization
• Strong technical and statistical skills and expertise in quantitative and qualitativeresearch methodologies
• Experience working with key external agencies and suppliers (Insights, Creative,Media, etc.)
• Experience developing, leading, and managing a team
• Proven ability to give clear feedback and development coaching
• Experience working in a portfolio and highly-matrixed organization
• Strong understanding of marketing principles, brand growth strategies, andbuilding brand foundations
  
  

What Makes You Unique

• Education: Masters Degree (M.A., MBA or Equivalent);
• Experience:Leadership demonstrating a high EQ and cultural curiosity
• Global experience and/or experience working in different markets
• Beverage alcohol industry experience
• Experience working on Iconic brands
  
  

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: Global Marketing

Function: Marketing

City:

Louisville

State: Kentucky

Country: USA

Req ID: JR-00008573